

History and Significance of Oleson's Livery
316 Wisconsin Street, Eau Claire, WI
The history of Oleson's Livery as a small business that survived
the historic and permanent shift from horse to automobile
transportation during the 20th century is an important story in Eau
Claire and national history. It is astonishing that a structure,
which illustrates this historic shift, survives and remains
standing. Only 19 livery structures are listed on the National
Register, adding rarity to historic significance as a reason to
preserve the Oleson Livery at 316 Wisconsin Street.
HISTORY
The number of livery stables in Eau Claire fluctuated greatly
with the expansion of Eau Claire and the growing popularity of the
automobile. An analysis of city directories in ten-year increments
proves useful in understanding the changes that occurred in Eau
Claire transportation. There are six livery stables listed in the
1880 directory, and several other horse-related businesses. In the
1889-1890 city directory, there are thirteen and by 1902 ten
stables. In 1910, only seven livery stables are listed, along with
two automobile dealers. The trend toward automotive transportation
increases dramatically during the next decade: by 1920 the
directory shows a mere four livery stables, one "auto livery", and
many auto-related businesses, from automobile tire repair to
automobile painting. Oleson's Livery, however, is continuously
listed in the directories, holding an important position as one of
the first and last livery stables in Eau Claire and indicating a
tenacious (and perhaps lucky) longevity in the face of the historic
shift to automotive transport.
George Oleson and his brother Peter began the company in the
1880's on the Wisconsin Street site. In 1893, the owners built the
current structure after a fire destroyed the previous wooden one.
The business was owned by the Oleson family for at least forty
years, then sold in the 1920s, when the building's use became
associated with automobile enterprises. Since the twenties, it has
housed several businesses, but they have all been
automobile-related. One business, in 1931, was called the "Drive
Yourself Auto Livery."
BUILDING DESCRIPTION
The physical characteristics on the exterior of the building
were simply designed and remain unchanged today. The structure has
ornamental design work on its brick façade, and evenly spaced
windows with limestone sills on the street elevation. Two doors on
the first floor flank a large garage door. Inside, on the first
floor, there is a large room, rugged in appearance and clearly an
old auto garage, with automobile signs on the walls and great open
spaces. The eastern portion of the building is a medium-size room
that was probably an office. Although the lower portion of the
building was modified and used as a garage during the rise of the
automobile period, the back doors are still tall enough for
horses.
The second level retains integrity to the livery stable period.
Seventy percent of the space is one large unfinished room. The
floor in this area is made of wooden boards, spaced slightly apart,
hayloft fashion. On the eastern side of the building are two rooms
directly above the first floor office. The larger room, closest to
Wisconsin Street, appears to be an office. It is finished with
crown molding, and there is evidence of electricity. The room
farther north into the block is a bathroom. Past the bathroom is an
elevator feature, which according to the previous owner, John
Mogenson, was a car elevator.
CULTURAL SIGNIFICANCE
The importance of this building as a livery stable and auto
garage and what it represents about American life and downtown
development is central to the history of the Eau Claire. It stands
as a structure that illustrates Eau Claire as a settlement
destination and regional center, to the present renewal of downtown
and in particular, the redevelopment of the Phoenix Park site.
Historically, when people came to Eau Claire they built or rented
homes, worked in or began businesses in the central part of the
town. In rural areas, people owned their own horses, but in city
settings, residents relied on liveries. When they needed a horse, a
doctor, or to move a household, or a ride to or from the train
station, they called on a livery. As a result of using, rather than
owning horses, cities structures were built closer together, and
the commerce generated created city centers-- downtowns.
Eventually, the automobile era eroded the center of the city as
people moved their homes and businesses to the outskirts of Eau
Claire.
Oleson's Livery though, stands intact as part of our original
downtown life. Research shows that all other livery stables in Eau
Claire have become something else entirely and no longer allude to
their histories as stables. In fact, livery stables, once so
integral to society, are extremely rare throughout the country.
There are only nineteen livery stables on the National Register of
Historic Places. Our one small building in downtown Eau Claire
tells a great part of the story of European settlement and progress
in the area and in the United States, being typical of the American
livery stable and automobile garage. It is currently untouched,
retaining historical integrity, and holding great potential for
representing the story of how Eau Claire moved and worked in
earlier times.
Information taken from the Historic Preservation Society of Eau
Claire.
www.eauclairehpf.org
SAVED FROM THE WRECKING BALL
In 2005, Oleson's Livery was nearly demolished to make room for
new development in the downtown area. When public attention was
brought to the historical significance of the building, a number of
groups lead the charge to save the building.
Today, the building has been saved and is the cornerstone of
what is referred to as the "Oleson Livery Corner" of the North
Barstow Redevelopment District.


