Tributary | Exploding Cheeto's Inevitable Mystery Cache
Tributary | Exploding Cheeto's Inevitable
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Coordinates are N44° AB.CDE W88°FG.HIJ What do you get when you mix an Ad Agency, a Multinational Snack Conglomerate and vestiges of The Civil and Human Rights Movements of the past and present? You get the "Orange Underground", the ad campaign for Frito-Lay's Cheetos brand snack which pits puff eaters against their adversaries armed only with the colorful but caustic agent Orange powder of the snack, and considering the volatile reaction of a flaming cheeto under running water, they might be considered armed and dangerous. snack.
I knew -cheeto- was coming up on a big milestone and wanted to do something name related which is typically what I do for these tributes, but we've already had a history lesson on the puff. So, instead, I decided to do something on the history of co-opted theme of going Underground. The critical thinking nature of this puzzle tribute has nothing to do with the nature of its tributee, a peer in the sport whom I've enjoyed watching and whose caches I have come to appreciate for their historical context and creativity. Like all tributes I create, you'll have to work to come up with this one, both on the solve and on the find.
The Orange Underground ad campaign sparked some controversy among social activists and advocates for non-violence, not only for its display of seemingly vengeful personas but also because of the release timing and color corollary to Amnesty International's International Shut Down Guantanamo Day campaign, symbolized by orange jumpsuits and orange ribbons, which it released just days before the AI event. Beyond the obvious "Random Acts of Cheetos" play on the phrase, "Practice random kindness and senseless acts of beauty" coined by peace activist Anne Herbert, the snack maker supposedly slighted the Peace Movements biggest icon by saying of the John Lennon's tribute, the Imagine Peace Tower, in a separate ad that they were "taller than a rocker's ego", heavy subtext for a monument that stands without question for world peace.
On the flip-side of the non-violent peace movement of the seventies there was the radical New Left movement, founded in principle on the teachings of the other famous Lennin, and his theory of Imperialism. Manifested in positions characterized by anti-imperialist, feminist, and Black liberationist rhetoric, the Weather Underground (Weathermen) conducted a campaign of bombings through the mid-1970s, including aiding the jailbreak and escape of Timothy Leary. The stated goal of their revolutionary struggle was to control and use of this wealth in the interest of the oppressed peoples of the world, to destroy US imperialism and achieve a classless world: i.e., world communism.
Everything was up for interpretation and introspection in that termoilic period of the 60's and nowhere was the raw social commentary of self absorption and experimentation more pronounced and promoted than at Andy Warhol's Factory in the products it produced both on canvass and on tape. This was certainly true of in the house band, the Velvet Underground, and their groundbreaking lyrics. Lou Reed, responsible for the majority of the band's debut album's verse, didn't write overt descriptions of topics such as drug abuse, prostitution, and sexual deviancy for shock value. But rather Reed, a fan of poets and authors such as William S. Burroughs, Allen Ginsberg, and Hubert Selby, Jr., saw no reason why the content in their works couldn't translate well to rock and roll music.
Of course, it's no coincidence that many movements in the music industry began "Underground" . In the states we witnessed a number of music movement births including the 1960s psychedelic music of the hippie counterculture and in the UK, the DIY anti-corporatism of 1970s-era punk rock. Developing early cult followings despite their lack of mainstream appeal or commercial promotion, underground bands often signed with independent record labels, and performed in small venues. Promotion was almost always word-of-mouth, hand-screened playbills or community radio airplay. Today there are underground music stations and podcasts, but access has become so universal that the team underground no longer applies except perhaps in the few remaining places where an underground is the only avenue available, like today's Chinese Underground Hip-Hop scene.
Where there is unrest, oppression and youth there will be counter-culture and it will be reflected in music. Witness the hippie festival that celebrated it 40th anniversary this year where thousands upon thousands gathered to enjoy D days of peace and music and what happened when that festival was re-created 30 years later with profit as the motivator. Where this source of youthful exuberance exists, it will be tapped for financial gain by cleaver media message makers who continue to craft campaigns aimed at those youth in the form of something they can identify with. In this case crossing over to snacks and the current generations counter-culture anti-consumerism sensibilities reflected in the Orange Underground catchphrase, "Stick it to the Man". But then, it's all in good clean (well almost) fun, isn't it. Perhaps the Town hallers should take a cue from the nameless one and carry a bag of cheeto's instead of an M-16.
Here are just a few more interesting notes about everything covered above: I hope you learn a thing or two:
Andy Warhol's Exploding Plastic Inevitable is the title of an 18 minute film by Ronald Nameth with recordings from one week of performances of the shows which were filmed in Chicago, Illinois in 196E.
Anne Herbert has been blogging almost daily in her personal Blog, " Peace and Love and Noticing the Details" since July of 200I.
Known colloquially as the Weathermen and later the Weather Underground Organization (abbreviated WUO), it began as a faction of Students for a Democratic Society. The "Days of Rage," their first public demonstration on October H, 196C, was a riot in Chicago timed to coincide with the trial of the Chicago Seven.
Amnesty International declared January FF, 200J an International Day of Action to Shut Down Guantánamo. Among the steps to restore international law and justice, AI International called for a repeal of the Military Commissions Act to restore Habeas Corpus, to charge and try or release all detainees, and to clearly and unequivocally forbid torture and all other forms of cruel, inhuman, and degrading treatment, by the military, the CIA, prison guards, civilian contractors, or anyone else.
The album cover for The Velvet Underground & Nico is recognizable for featuring a Warhol print of a banana on the cover. Early copies of the album invited the owner to "Peel slowly and see"; peeling back the banana skin revealed a flesh-colored banana underneath. A special machine was needed to manufacture these covers which was one of the causes of the album's delayed release, almost a year after most of the album was recorded, in March of 196G.
The Imagine Peace Tower is a memorial to John Lennon from his widow, Yoko Ono, located on Viðey Island, off the coast of Reykjavík, Iceland. It consists of a tall "tower of light", projected from a white stone monument which has the words "Imagine Peace" carved into it in 24 languages. The Tower, unveiled on October Bth 2007, consists of six searchlights with mirrors which act as prisms, reflecting the column of light vertically into the sky from a FA-metre wide wishing well. It often reaches cloud-base and indeed can be seen penetrating the cloud cover. The power for the lights is provided by Iceland's unique geo-thermal energy grid.
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