A smiley, or happy face
(
/
), is a stylized
representation of a smiling or frowning human face, commonly
represented as a yellow (many other colors are also used) circle
(or sphere) with two black dots representing eyes and a black half
circle representing the mouth. “Smiley” is also
sometimes used as a generic term for any emoticon.
Harvey Ball designed the first Smiley face, while working at
State Mutual Life Assurance Company as a freelance artist. However,
the first smiley face recorded on film can be seen being drawn in
Ingmar Bergman's film "Hamnstad", released in 1948. The film is a
drama about a depressed and suicidal young woman named Berit, in
one scene she draws an unhappy face on the bathroom mirror using
her lipstick.
The graphic was popularized in the early 1970s by Bernard and
Murray Spain, who seized upon it in a campaign to sell novelty
items. The two produced buttons as well as coffee mugs, t-shirts,
bumper stickers and many other items emblazoned with the symbol and
the phrase "Have a happy day" (devised by Gyula Bogar). In the UK,
the smiley is associated with psychedelic culture since Ubi Dwyer
and the Windsor Free Festival in the 1970s and the acid house dance
music culture that emerged during the second summer of love in the
late 1980s. The face was used as an engraved logo on ecstasy
tablets at the time. The association was cemented when the band
Bomb The Bass used an extracted smiley from Watchmen on
the centre of its Beat Dis hit single.
Smiley has been a registered trademark in some countries since 1972
when French journalist Franklin Loufrani created "Smiley World" to
sell, advertise and license the smiley face image in the United
Kingdom and Europe. The Smiley name and logo is registered and used
in over 100 countries for 25 classes of goods and services.
Loufrani has created the icon in 1971 to highlight good news in
newspaper articles.
In 1998, Harvey Ball formed World Smile Corporation and began
licensing the smiley face to fund his undiscovered charitable
causes. Profits are distributed to charities through the Harvey
Ball World Smile Foundation, which also sponsors the annual World
Smile Day Ball started in 1999 to encourage "acts of kindness.
In 2006 Wal-Mart, which prominently featured a smiley in its
"Rolling Back Prices" campaign, sought to trademark the smiley face
in the United States, coming into legal conflict with Loufrani and
Smiley World over the matter. In 2008 Wal-mart began to phase out
the smiley face on its vests and its website. During a trademark
infringement case against an online parodist, Wal-Mart again tried
to claim it held the trademark rights to the yellow smiley face. In
March 2008, Wal-Mart lost the case and the judge stated in his
decision that Wal-Mart did not own rights to the smiley face. In
2008, the Russian entrepeneur Oleg Teterin, president of the mobile
phone company Superfone, claimed a trademark for the emoticon
smiley that included ownership of ;-) and closely related
smileys. He says he does not intend to go after individual users,
but rather intends for companies who plan to use the emoticons to
pay him royalties. In 2009 Loufrani lost his case in the EU when he
tried to register the right half of the Smiley-mouth as a separate
trademark.
Geocaching.com automatically converts certain text in the logs
to a graphical representation when it is inserted between brackets
[], such as :-) for a smile
or :-( for a frown
. If you want to express a even happier feeling
you might like a face like this
just write :-D. And when
you are greatly pissed off why not this one
written as V.
If slightly embarrased and shy writing 8) för
is good. Really cool people that take a
lot of FTFs like this cool dude
written as 8D. Those that admitt that they are
poor box searchers dare to write :I
to show that they are blushing or just
have been
while looking.
Smilies less common in GC usage is
and
. Some cachers like
to feel very
when creating mysteries. But of course not us.
We'd like you to
of our hides.
Happy Hunting. Do we need to say that the published coordinates
are fake
?
Save gas and time. Check your idea here
Geochecker.com.