Keeping Up With the Joneses' Cash Cache Traditional Cache

This cache has been archived.

GreenMinds: Greetings,

This cache has been temporarily disabled for some time now without any action taken on your part to address the issues with the cache. The cache is being archived at this time, so please return to this location and remove what is left of your cache.

Sincerely,

GreenMinds
Geocaching.com Volunteer Reviewer

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Hidden : 3/29/2010
Difficulty:
1.5 out of 5
Terrain:
1.5 out of 5

Size: Size: micro (micro)

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Geocache Description:

This is a quick park & grab that replaces a similar hide at this location by SpongeBob CachePants.

"Keeping up with the Joneses" is a catchphrase in many parts of the English-speaking world referring to the comparison to one's neighbor as a benchmark for social caste or the accumulation of material goods. To fail to "keep up with the Joneses" is perceived as demonstrating socio-economic or cultural inferiority.




The phrase was popularized when a comic strip of the same name was created by cartoonist Arthur R. "Pop" Momand. The strip debuted in 1916 in the New York World, but strips appear in collections dated as early as April 1, 1913. The strip ran in American newspapers for 28 years, and was eventually adapted into books, films, and musical comedies. The "Joneses" of the title were neighbors of the strip's main characters, and were spoken of but never actually seen in person.

The philosophy of "keeping up with the Joneses" has widespread effects on society. According to this philosophy, conspicuous consumption occurs when households care about their standard of living in relation to their societal peers. However even though upwards social mobility is desired via consumerism and conspicuous consumption, it cannot be achieved by them alone and in fact, in countries where those desires are stronger, upwards mobility seems to be weaker.

So even though the desire to "Keep up with the Joneses" might make people wish for upward social mobility, it cannot help to achieve it and this in turn might lead to the opposite result; of people being less happy because they cannot achieve what their immediate peers can, even though their current status might be already high.

Source: Wikipedia

NOTE: This should be a quick park & grab. Parking is available close to the cache, but be advised that there are trucks and other vehicles entering and leaving the location at various times throughout the day. It may be advisable to seek this cache on weekends or after hours. Please do not block the entrance.

Happy caching and BYOP!!

FTF Congrats to camomonkey15!!

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