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GumGum DumDum #4 Forest City Trail Traditional Cache

Hidden : 4/21/2010
Difficulty:
1.5 out of 5
Terrain:
2 out of 5

Size: Size:   small (small)

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Geocache Description:

I was working further up the road and spied this location. After checking the maps to make sure it was not in the boundary of the State Forest, I dropped this off during my next visit.

The GPS reading is dead on, as I verified it upon returning to place the cache, BUT when I first pulled up it was telling me it was 1200 feet away!


Patience is the order of the day up here. Have a stick of gum and wait for it to settle. The cache is a large peanut butter jar in an obvious spot within a couple of feet of the edge of the road.

Could not let Catoz go more than a day of no more RSAKVT caches to find, so I rushed this one out!

Juicy Fruit is a brand of chewing gum made by the Wm. Wrigley Jr. Company. It was introduced in 1893, and in the 21st century the brand name is recognized by 99 percent of Americans, with total sales in 2002 of 153 million units.



When the brand first entered the market, it was packaged simply, with a plain wrapper and "JUICY FRUIT" in red, thin block letters; in 1914, Wrigley changed it to thin vertical white and green stripes with "Wrigley's Juicy Fruit Chewing Gum" centered in a stylized Maltese Cross emblem with a black background.

Juicy Fruit was taken off the civilian market temporarily during World War II because of ingredient shortages and the demand for the gum to be included in C-rations.



When the gum was re-introduced to the general public after World War II ended, the striped packaging was replaced by one with a bright yellow background and "Juicy Fruit" bracketed between two stylized chevrons, the latter a motif meant to echo the "Wrigley arrow" element used for Wrigley's Spearmint since 1893.

The bright yellow background remained into the 21st century, with variations since 2002 turning the arrowhead-like chevrons into the corners of an elongated smile under the brand name.

Juicy Fruit is still widely popular today.

The gum achieved brief notoriety in the early 2000s when one of their commercials was censored by the FCC.

The ad is a parody of a daytime children's show in which an overly cheerful host suddenly attacks her co-star, who is wearing a whale costume, for taking a stick of Juicy Fruit gum from her pocket while the two are singing a song about, ironically, sharing.

A fight breaks out backstage and the commercial goes to a test pattern (implying the "network" had censored this unplanned incident), only to return to show the host physically assaulting the whale while the song continues in the background.

The ad was criticized for airing during time slots when the sort of child-oriented shows it parodied were playing, and ostensibly legitimizing violence to young children.

The ad was not removed from the air, but its play was limited to late-night television however the ad was removed in May, 2004.

The 1980's commercials became popular and references in many media including a Family Guy special.

PLEASE NOTE! The actual Forest City Trail is CLOSED through Memorial Day.

Almost forgot the incentive! The FTF prize has a value of $10.00!! Go get it!

Additional Hints (Decrypt)

lbh pna'g or frevbhf?

Decryption Key

A|B|C|D|E|F|G|H|I|J|K|L|M
-------------------------
N|O|P|Q|R|S|T|U|V|W|X|Y|Z

(letter above equals below, and vice versa)