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Mountain Dew - soda pop series Traditional Cache

This cache has been archived.

Darick: If wasps have moved in, it is time to let this one go.

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Hidden : 1/11/2012
Difficulty:
1 out of 5
Terrain:
1.5 out of 5

Size: Size:   micro (micro)

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Geocache Description:

Quick park and grab in a small parking lot for the Big Papio Trail. The find will be easy, but you will almost certainly need a tool of the trade (TOTT) to retrieve the cache. My car key worked quite easily. Lots of muggles driving by or out enjoying the trail in the warmer months, so be aware of who may be watching before making the grab. Bring your own pen/pencil.

This is part of a series of caches all using the same container. Be sure you get the container lid back on tightly and replace the cache where you found it.

*********************** MOUNTAIN DEW ***********************
Mountain Dew is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by Florida beverage bottlers Ally and Barney Hartman and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point its distribution expanded more widely across the United States.

The name "Mountain Dew" was first trademarked by Ally and Barney Hartman in the 1940s, who coined the name from a colloquial term for moonshine whiskey. Early bottles and signage carried the reference forward by showing a cartoon-stylized mountaineer. The first sketches of the original Mountain Dew bottle labels were devised in 1948 by John Brichetto, and the representation on product packaging has changed at multiple points in the history of the beverage. In 1973 the logo was modified as PepsiCo. sought to shift its focus to a "younger, outdoorsy" generation.

A number of flavor variants have been introduced including "Code Red", "LiveWire", "Voltage", "Baja Blast", "Pitch Black", "Supernova", "Typhoon" and "Game Fuel". As of 2009, Mountain Dew represented a 6.7 percent share of the overall carbonated soft drinks and for eighty percent of citrus soft drinks sold within the U.S.

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