This neighborhood house, which opened in 1938 and could seat just over 560, was like most film-showing houses across the city of Detroit. The City had at least three- to-four movie theatres for most folks who wished to walk to them. For most, it was a social gathering space as well as entertainment hub for the area.
The decor of the theatre included a Glo-Dial clock with neon colored light just along side of the screen. The clock also had the word TIME displayed on top, which for many folks meant “TIME TO EAT”. There were also the “Coming Attractions” bi-fold flyers that were printed in a different color every week for the movies that were on their way to the theatre.
An example of a "Glo-Dial" clock
The Crystal was located on the corner of Michigan Avenue and 31st street, but was not the first theatre with this name in the area. This was the second Crystal Theater on Michigan Avenue with the first one across the street, and a block over, a victim of the massive road widening project in the late 1930s.
The original had been in operation since the days of silent movies, so the neighborhood residents were excited to welcome this new and revised Streamline Moderne style theatre in place of the original.
Auditorium of the Crystal
The front façade of the new Crystal was covered with porcelain-enameled panels of Chinese red, yellow and black. The marquee was embellished with yards of colorful neon and hundreds of tungsten filament Mazda lamps that chased magically along the front and undercarriage of the theater’s entrance. The Crystal certainly wasn’t as grand as the downtown movie palaces like the Fox or the United Artists, but it was the most modern Art Deco building in the neighborhood. The auditorium seated 568 and offered tempered warm air in the winter and air-conditioned comfort for the summer months. The relatively new sound equipment and movie projectors were salvaged from the razed theater across the street.
Nearly every Detroit neighborhood had at least three or four movie theaters within walking distance. In addition to the Crystal we had the Senate, the Imperial and the Kramer, which was at one time the second largest movie theater in Detroit.
1938's Army Girl + Arsene Lupin Returns
the two films were the premier showings at the Crystal.
The Crystal opened for business on December 28, 1938 with a double feature: Army Girl, starring Madge Evans and Preston Foster along with Arsene Lupin Returns, with Melvin Douglas and Virginia Bruce.
The theater opened every day at noon and closed at 3 AM in the morning, to accommodate second shift auto factory workers not ready to call it a night.
Saturday afternoon matinees at the Crystal were very popular with the neighborhood kids. For one thin dime you could see an hour of cartoons, a newsreel, the latest serial chapter, maybe a Three Stooges or Laurel and Hardy short and two feature films.
Ad for Saturday Matinees
Saturday night at the Crystal meant free dish night. Dinnerware manufacturers struck a deal with theater owners. to sell them their product at wholesale prices to be given to theater patrons for the price of a movie ticket. It kept the pottery factories open and boosted theater attendance.
Young women and housewives (who were the target market) attended the movies weekly for months just to collect an entire set of matching china. On occasion the Crystal offered two dishes for the price of one admission. It didn’t really matter what film was playing, the dinnerware was the star.
An example of Dinnerware given away at the Theatre.
This one was from the Martha Washington in Hamtramck, MI.
During World War II the movie theater was the most popular form of entertainment. In 1946 theater attendance was at an all time high with 57% of Americans going to the movies weekly. Patrons of the Crystal were kept up to date with events at home and on the war front with twice-weekly newsreels and travelogues
With the end of World War II, America experienced phenomenal economic growth, due in part to the auto industry and a housing boom. Americans had more money to spend on luxury items, gasoline was no longer being rationed and the mass migration to the suburbs had begun. By 1950 television had become the dominant entertainment medium in the United States. Factor in the Hollywood Anti Trust Case of 1948, which forced movie studios to sell their theater chains, and the old neighborhood movie houses didn’t stand a chance.
While it was open, there had been stories of attending the Saturday matinees, the Halloween showings of Dracula and Frankenstein and how the manager would eject kids for throwing popcorn at the screen.
"Day the Earth Stood Still" poster
The Crystal’s movie screen went dark forever on Saturday, April 23, 1955. On Sunday morning the lobby doors were padlocked tight and the marquee read “CLOSED FOR BUSINESS.” The last picture show for the Crystal was a double feature, The Black Dakotas starring Gary Merrill and Loophole, a film noir drama starring Barry Sullivan.
The Crystal sat, empty and decaying, for nearly two decades. In the early 1970s the beautiful Streamline Moderne marquee was ripped from its front facade, the entrance bricked over and its now rusted porcelain tiles painted a dull yellow. The interior was gutted and the Crystal began its second life as a Party Store. Like every other party store in the city they sold beer and wine, cashed welfare checks and sold money orders. A sad ending to a once grand building.
2001 Crystal Theatre Closed - as a party store
The building was ultimately destroyed by a fire and would later be demolished. It is now an empty lot. The once vibrant neighborhood is now pockmarked with more empty lots, abandoned buildings, free clinics and liquor stores. The Kramer was leveled decades ago and the Imperial is now home to a dog food store. Only the Senate is still thriving as the home of the Detroit Theater Organ Society.
The story of the Crystal Theater isn’t unique. Dozens of Detroit neighborhood movie houses have suffered the same fate. And the situation isn’t any different in other major cities. The small independent theaters that have survived are now facing a new challenge with the shift from film to digital projection. At a cost of $100,000 for a digital conversion, one in every five screens in the United States could go dark because they can’t afford to convert.
The neighborhood theater was once the anchor of the community. Although the Crystal was in business for only seventeen years, it provided entertainment, information and fond memories for a generation of Detroiters who lived in the old Polish neighborhood of Michigan and Junction in the 1940s and 50s.
As time went on, the decline in business led to many of those theatres that once dotted the landscape across the City of Detroit and other major Cities to eventually close. Other businesses felt the changes too as folks moved out in waves, it seemed and it would be almost like there were "mini recessions" for some areas.
As of 2020, the property still remains empty as it did once the building for the Crystal Theatre was gone, awaiting a rebirth to the neighborhood's next chapter.
The Crystal Theatre will long live-on in the memories of those that remember it, or saw a Saturday Afternoon Matinee there.
This neighborhood theater, like so many, was an anchor of the community and provided entertainment, information and fond memories for a generation of Detroiters who lived in the area that usually was a mix of culture and diversity.
The venue that once stood on this property is a wonderful part of Metro Detroit's entertainment and social history. The popularity of such places will likely never be seen or experienced again. Whether it was a theatre, dance hall, or concert venue, these things all make it a treasure that is part of the Detroit Cinema (and Entertainment) History.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
IF you have any more information or
details on this theatre, please email me
and i will include it in the description.
Thank you.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •