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(MCH) The Walake Drive In Theatre Traditional Cache

Hidden : 9/26/2014
Difficulty:
2 out of 5
Terrain:
2 out of 5

Size: Size:   micro (micro)

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The Michigan Cinema History (MCH) caches are dedicated
to the local creation, viewing,
or enjoyment of cinema-
related items in the local area.


This can include, and is not limited to, people, places,
and things relating to Cinema or both past-and-present.




This series is a companion to
the Detroit
Cinema History (DCH) and
the Ontario Cinema History (OCH) series.

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Most Drive-In Movie Theaters consist of a large outdoor screen (either a wall painted-white, or a complex steel-truss structure with a complex finish), a projection booth, a concession stand and a large parking area for automobiles. Within this enclosed area, customers can view movies from the privacy and comfort of their cars.


The original Patent Drawings.

The idea originated in the early 1930's in Camden, NJ. and was Patented by Richard M. Hollingshead. His idea began as an experiment in his driveway with a Kodak Projector, mounted on the hood of his car, aimed at a screen that was attached to some trees. He tried different techniques and finally worked-out the parking-arrangement and spacing to allow everyone that attended, an unobstructed view of the screen. Once he had this idea in- place, he was granted a Patent in 1933 and He opened his first Drive-In Theater soon thereafter. This facility only lasted a few years before closing, but the idea caught-on elsewhere to become part of the American Pop-Culture and Landscape to-this-day.


Typical-style of Drive-In Theater Speakers with the Volume Knob.

Sound was originally produced from Speakers in the main screen tower, but the quality wasn't that good and many attempts were made to improve it. In 1941, the RCA corporation found a solution and along-came the in-car speakers with built-in volume controls that most drive-in patrons would come to know. These were better than the original Sound, but still had a very "tinny" sound to them. Later-on, as the technology improved, this system was replaced with Radio Broadcast equipment to allow the sound to be transmitted directly to the vehicles. This was an improved process for sound and also kept damage to the wired Speakers and/or patrons cars that would happen when folks would leave, after a good show of their favorite film, and some people would "forget to remove the speaker" and damage both the speaker and/or their cars in the process (i.e. Windows, or scratches/dents, etc.).

The popularity of the Drive-In's soared after World War II and peaked in the 1950's and 1960's. The theaters would provide cheap, family entertainment including many having a Playground (or other things) for their youngest patrons. For colder-weather, in-car heaters were also offered at many Theaters, much like the Speakers had been.



This type of heater plugged in to 120vAC (not 12V car power)
to warm your car during cold nights at the drive in movie.


The Concession Stand (or Snack Bar) would have food that could be served very quickly. Hot Dogs, Pizza, Cheeseburgers, Popcorn, Soft Drinks, and a host of other "food" could be found there to enjoy along with the show. This is usually where the Theater makes most of it's profits and much of the promotions are geared towards that area.



An "intermission cartoon" to entice patrons to the Concession Stand.

This was vital to the success of drive-ins, as food revenue increased steadily during the late 1940s and 50s. While some operators experimented with talk-back speakers to take orders and deliver food to the car, others had mobile carts patrolling the lots selling snacks. Over time, owners discovered that concessions could be sold at a high mark-up and that revenues did not have to be shared with film distributors.


Another Intermission Ad

To this day, food revenue remains extremely important to exhibitors, especially with film rental rates going as high as 80% on opening weekends for some features. In order to promote the concessions, most locations used the now-famous drive-in intermission films, popularized by the Filmack Company, featuring dancing hot dogs and countdown clocks that were supposed to mesmerize the audience members, wet their pallets and open their wallets.

Many Theaters even had "car-hops" like their Drive-In Restaurant counterparts to make the experience even more appealing for their patrons.


A car-hop, taking an order (California)

The Drive-In owners would later allow other-uses for their large amounts of space which could only be used for the Theater after-sunset. This would usually generate more income for the theaters and some of these uses included Flea Markets, Swap Meets, and even Outdoor Church Services.


A typical Flea Market at the Mission Drive-In, San Antonio, Texas, 1984

Over time, with the advent of other sources of entertainment, as well as the rising cost of Real Estate and other economic factors, Cinematic Landmarks such as these have been slowly disappearing over the years, leaving less than 500 across the United States currently. Many of those which were closed were later demolished and the real-estate used for other things such as Office or Retail Space, with some being replaced on the exact same land with Mutli-Plex indoor Movie Theaters. Some properties have just been left vacant with nothing remaining there but an empty field. However, a very-select few that were closed have even re- opened to be given a new-life with new patrons looking for a very unique movie-going experience.

Many folks feel that these Gems of Americana are very much an endangered part of the landscape. Most, if not all of them, have very fond memories of their time spent there and would love to be able to revisit their favorite Drive-In Theater once again.




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Michigan Cinema History:

The Walake
Drive-In Theatre

2150 West Maple Rd., Walled Lake, MI 48390
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OPEN: July 20, 1956 | CLOSED: 1986
Vehicle
Capacity: 1000 (1956) - 1200 (1977)




Marquee view of the Walake.

The Walake Drive-In Theatre was one of many Drive-In movie theatres located across the country.  When it was built in the 1950's, the area was farmland and open space.  Some folks moved to the area to get away from the "big city" and these folks wanted to be entertained with the latest in films coming from Hollywood and other places.

The Walake was built and owned by the Wisper and Wetsman circuit of theatres and the popularity was slow to start, but gained in popularity as time went on.


Old Newspaper ad

When the Walake opened, it was designed to only have a single-screen facility.  Back then, there was no idea of "multi-screen" drive-ins and the facility would remain that way during it's entire existence. while it was here.   Other drive-ins in the area would expand, or at least "split" their venues into 2, 3, 4, and even as many as 10 separate screens for the public to enjoy, but the Walake remained as it was from beginning-to-end.

This "ozoner" (as many drive-ins were called) was owned by the Wisper and Wetsman group of theatres.  It had a capacity for 1,000 cars when it first opened in 1956 and would later be expanded to 1,200 after a renovation in the mid 1970's.

It was also known to be something referred to as a "passion pit", where folks could entertain their more-romantic activities without fear of being discovered or bothered by others, due to the lack of lighting that the drive-in provided.


Driveway view (after demolition)


The popularity of the Drive-In theatre grew from its opening night and kept growing for many years afterwards.  It became a popular place to be and just "hang out" by folks of all ages.  Most of the weekend nights, during good weather, the theatre was filled to capacity.
 
For the evening showings, most of the time the Drive-In would have double-features, with the first film re-showing after the second one had completed.  Most of the time, the drive-in was a good value for the money as it would be a good evening's entertainment for folks of all ages including children being admitted for free many times.

When it first opened, the Walake Drive-In was pretty-much seasonal for it's patrons.  This was because during the colder months it was just too-cold to enjoy the show without freezing or possibly running out of gas in your car just to keep the heat on. In-car heaters were installed later-on and allowed for the patrons to enjoy the drive-in year-round which definitely drew the crowds during the sometimes bitter cold Michigan winter nights.




During the warmer months in order to help control insects, the management would "smoke" the whole drive-in complex. The foggers were known to have some issues where they'd catch-fire in some Drive-In locations. This technology did improve over time however and had fewer-issues as time went on.

In the early-1980's the draw to the drive-in still brought folks in from many miles away....and business was good for many drive-ins across the country.  Unfortunately, that draw would begin to fade with other sources of entertainment such as computers and home-video sales and rentals.  In the mid-1980's, the decision was made by the owners to close the Walake and sell the land to repurpose the site for something else.

After the drive-in structures were removed and the debris cleared, the land remained vacant for several years until a residential developer acquired the property and began building homes here, with many of the folks that moved-in never knowing the history of the land that their homes now stand upon.

The Drive-in was an experience that many people cannot get out and enjoy much anymore.  The viewing and experience of watching a movie from the comfort of your own automobile, truck, or van.


1967 Aerial view of the Walake

The Walake was the subject of a newspaper article once,
aside from the movie-ads,  but only after it was closed
(Detroit News article)


Death Of A Drive-In - Passion pit succumbs to time, cable TV The fires at the Walake passion pit have burned out. The drive-in has closed for good. Like hundreds of drive-in theaters, the Walake in Commerce Township has succumbed to rising land values, VCRs, cable television and mosquitoes. The Walake opened in the late 1950s, when there were more than 4,000 drive-ins around the country. When it closed, the number of outdoor screens had dropped to fewer than 3,000. The property was sold to developers who may build a shopping center, township officials said. The speakers and projector were removed. Last spring, the screen came down. Tom Price, who worked at the drive-in for almost 30 years, sat across the street that day and watched. "It gave you an eerie feeling." he said. "They just unbolted it, and down it went."

Now the Walake is little more than a vacant lot marked by dusty tracks from long-gone cars. For years, said Price, this was the "Walake passion pit," a dark, protected spot for teen-agers seeking experience and adults seeking seclusion. Price had one rule of business as manager: "I never asked anybody their name," he said. "That way we never got any problems." In the early days, the Walake was a family attraction, drawing long lines for Snow White and Seven Dwarfs, West Side Story and One Hundred and One Dalmations. Parents brought coolers of pop and beer, and children clambered over the carousel and the monkey bars. But alcohol eventually was banned, and the playground was dismantled because of lawsuits. "People would dump their kids up there, and if kids got hurt they'd sue us," Price said.

Price, who now works as a superintendent with the Oakland County Road Commision, saw humanity's darler side after sunset. Cheating the drive-in was, after all, a national pastime. Parents regularly lied about their children's ages to get them in free. One person ran a sound wire underground so he could sit outside the drive-in and hear while he watched. Price always looked for cars that rode low. "All kinds of people - it didn't make a difference what walk of life - they were all in the trunk." he said. Yet they were characters and Price said he will miss them. There was a guy who dressed up like a sea monster and rapped on people's windows during the horror movie. "Boy, that sucker scared some people," Price said. There was the young man who served as a volunteer in the Big Brother program. He'd bring a camper full of kids and set up a telescope in the back row.

And there was the man in his 60s who showed up every Saturday night no matter what movie was showing. "He was the nicest old guy," said Price's wife, Wanda, who often helped out at the drive-in. "I think he just wanted to be out with people." "Then," said Price, "there was the night that two people were in a car naked, and a cow stuck its head through the window. Whoosh! That car tore down the ramp with both of them still naked." In the darkness of the drive-in, people lost their inhibitions - and other things, too. After the show, the lot would be littered with plastic cups, wrist watches, wallets and underwear. In the '80s, Price started finding needles. By then, said Wanda Price, the customers had changed. "years ago, if you catch somebody making out in the car, the girl would get embarrassed and try to cover up," she said. "In the last few years, the girl would tell you, 'Get lost, buster. Come back when we're done'" Now, said her husband, people will have to find safe haven elsewhere. "I have no idea where they'll go," he said. (Detroit News 9/13/87)




Aerial after the Walake closed

For some time after the Drive-in was demolished, the marquee remained on the property.  It's noted that the marquee was mysteriously lit one morning, which was surprising since the drive-in had long-since closed.  It's not known how or why this happened, but several folks reported that it did happen.

Economics changed as time went on, and many drive-ins closed in the mid-to-late-1980s
and early 1990's. The introduction of VCRs and other at-home entertainment meant more people were either staying home to watch movies or going to indoor movie theatres which were getting bigger screens and Dolby sound. This evolution would lead to the decline of "going to the movies" and folks staying-home.

Land values and prices began to go up and the suburbs gradually expanded around it. As the area built up, property taxes also increased until the cost of the taxes on the 20+ acres that most drive-in's occupied were more than the net income the theatre generated.

After little more than half a century, the era of the Drive-In Theatre ended. Most people that visited Drive In's consider themselves lucky. Most don’t remember what movies they saw but many of them do remember how exciting it was to be outside late at night, loading up at the snack bar and then then trying not to fall asleep while watching the flickering movie screen from the comfy backseat of the car.

One theater goer summed up her feelings. "You just worry sometimes that it will be all gone. We felt so sorry to see those others all go. We really enjoyed this place."

Many folks feel that the Drive-in Theater is a part of an Endangered Americana that is missed by all who treasured the times that they had there.




This theatre was a wonderful part of
Metro Detroit...and was a beautiful
sight to behold in its day.

This is what makes it part of

Michigan Cinema History.


IF you have more information, pictures, or memories of the Walake Drive-In,
please feel free to share in your logs and I will try to add it to the Cache page.

Thank You.


Please BE AWARE OF YOUR SURROUNDINGS and as always, Enjoy the Hunt!

Additional Hints (Decrypt)

Ybbx Hc & Ernpu

Decryption Key

A|B|C|D|E|F|G|H|I|J|K|L|M
-------------------------
N|O|P|Q|R|S|T|U|V|W|X|Y|Z

(letter above equals below, and vice versa)