This cache is part of a series of caches dedicated to the reminiscence and admiration of Roseville’s early dwellers. It is part of a series of caches called: “CACHE OUT IN ROSEVILLE”
By the late 1940’s, the town of Roseville had come a long way since its early founding days in the mid 1800’s. Some of those who failed to find gold in the 1850’s decided to stay here in Roseville. Land was purchased, and farmers grew crops in the favorable land, complete with wonderful weather and bountiful water. Hundreds of shops were established, selling all kinds of wares. And there were now refrigerated trains bringing perishable goods to markets far, far away.
In 1947, a couple named Jim and Marilee Denio decided to start a small produce stand by the Southern Pacific railroad yard. They would rent space out to farmers, who would also come and sell their products. Before long the Saturday “auction” was introduced and became a big hit. Soon they allowed other vendors to rent space and sell their wares. As more and more people owned their own cars, a portion of the sales lot was reserved for those wanting to sell out of the back of their car – a good deal for both seller and buyer. The term “Flea Market” (or swap meet) soon became part of the American language – all throughout the United States.