Since i have been a Geocaher, I go every where looking at things and places with a (w)hole-(of the hidey variety), new perspective.
As in ooooooh... that would make a cool hiding place, or why is there no cache here???.
So as i went past here I decided the time was right. A cache needed to be here.
To find the treasure:
A = seventh letter in single direction(black text).
B = Fourth vertial number
C = First vertical number
D = Add both directions and subtract 1
You now have what you need to look for the treasure.