FLYBUYS
Fly Buys was launched in New Zealand in 1996. Loyalty New Zealand was established by its owners to operate the programme under licence from Loyalty Pacific, which launched the Australian Flybuys programme in 1994. The structure of the programme very closely matched the structure of its namesake programme in Australia at the time. In the first 89 days of the scheme, 300,000 households signed up for a membership.
In August 2010, Fly Buys expanded its relationship with Air New Zealand, enabling members to redeem for any available seat on any Air New Zealand flight, while members of Air New Zealand’s Airpoints program could earn points from purchases at Fly Buys participating businesses
In June 2020, the loyalty programme was renamed to Flybuys, with a new logo.