NEW WORLD
New World is a full-service supermarket chain. Founded in 1963, New World was the first American-style full-service supermarket brand of Foodstuffs, and the second in New Zealand (after Foodtown). There is a total of 140 New World supermarkets across the North and South Islands of New Zealand (as of October 2017). New World stores tend to be smaller (2,500–3,000 square metres (27,000–32,000 sq ft)) and more upscale than their competitors. Prices tend to be higher in most stores, due to the cost of upscale presentation, large employee numbers (200–300 in some large stores), and often a lack of competition, especially in smaller towns. New World has been a member of the Fly Buys programme since the programme started in September 1996; Foodstuffs has a 25% stake in the Fly Buys company.