Are you thirsty for a cache?
Thanks to the interwebs, everyone who wants to know now does know that Bill Backer, creative director on the Coca-Cola account at McCann-Erickson, scribbled “I'd like to buy the world a Coke and keep it company” on a napkin after his London flight was diverted to Shannon, Ireland in January 1971.
And - 50+ years after the fact - once again the New Seekers’ song has burrowed its way into our brain.
But few people remember that it was McCann-Erickson art director Harvey Gabor’s idea to bring 500 joyful young people from all over the world onto an Italian hillside, for a phenomenally expensive (at the time) $250,000-plus shoot. Without that visual, the song - and commercial - would have been about as memorable as anything Pepsi did at the time.
And fewer still know that Harvey Gabor was - ta da! - a Westporter. (Okay, he only lived here from 1983 to 1991 - working for a local agency that no longer exists - but this is still a great story.)
Though the “Hilltop” ad is a classic, it took a ton of work. Bad weather - first in London, then in the new site of Rome - caused frustrating delays. Gabor had to find a new “lead female” (a British governess pushing a baby carriage in the Piazza Navona). Some of the best shots came as his crew dodged power and telephone lines.
The “Hilltop” commercial, meanwhile, has been inducted into the Advertising Hall of Fame.
This cache is the real thing!!!
Cache contains a log book; you will need your own pen/pencil. Log is "write in the rain" paper so it doesn't matter if it is damp, just dry it off and you’re good to go!
Watch out for Pepsi muggles.
Tree cover could make GPS reception tricky, bring your best device.
I don't see how people drink pepsi, but then that's probably what pepsi drinkers say about coke.
Please rehide well so it stays safe.
Thanks for caching with OmaRapeti
Teach the world to sing!
Hat off to TheMenzies for being the first to find!