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Attribution theory is a field of social psychology, which was born out of the theoretical models of Fritz Heider, Harold Kelley, Edward E. Jones, and Lee Ross.
That theory is concerned with the ways in which people explain (or attribute) the behavior of others, or themselves (self-attribution). It explores how individuals "attribute" causes to events and how this cognitive perception affects their motivation. Think of "explanation" as a synonym, "why" as the question to be answered and "story" for the answer that is built or fancied.
The theory divides the way people attribute causes to events into two types.
- "External" or "situational" attribution assigns causality to an outside factor, such as the weather,
- whereas "internal" or "dispositional" attribution assigns causality to factors within the person, such as their own level of intelligence or other variables that make the individual responsible for the event.
People often make self serving attributions. So, if something good happens to themselves or someone they like, they tend to see it as having an internal, stable cause ("I aced the test because I'm so smart"), and when bad things happen to themselves or people they like they are more likely to make external unstable attributions ("I did badly on the test because it was so hard, and I had a headache"). Similarly, they will attribute good things happening to a person that they do not like to a situational factor (they got lucky) and something bad happening to a dispositional factor (they are stupid). This is also known as Fundamental Attribution Error.
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