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In April 2012, restored vintage neon signs were installed and unveiled along Tucson's historic Miracle Mile. These signs can be seen on Drachman between Stone Avenue and Oracle Road. This was once Tucson's main automotive corridor to north. For many, this drive defined their Tucson experience; for others, it shaped their first impression of the Old Pueblo. Swimming pools, flickering neon and lush grassy courtyards welcomed visitors to motels with names like La Siesta, Frontier, and El Rancho. Restaurants served steak and music for under $2.00.
While not all of the businesses advertised still exist today, the signs serve as vibrant reminders of Tucson's glittering past and its heritage as a popular stop for tourists within the Southwest. These classic neon signs evoke an era of fast cars and a slower pace of life.
Restoration of these treasures represented a collaborative effort between the Tucson Historic Preservation Foundation (THPF) and Pima Community College. Many of the restored signs were rescued by individuals as the buildings were being demolished, and then generously donated to the THPF. (THPF, 2012).The conditions of the signs vary, from newly restored and functioning to poor, painted over signs with the glowing neon forever stilled.
If you know of a historic Tucson sign that is in storage or in a backyard please contact the foundation at info@preservetucson.org
Source: https://preservetucson.org/sites/thpf/files/project-doc/the_neon_pueblo_tucsonsignguide.pdf
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