Join Michelin’s Quest for Adventure



You Could Win a Set of MICHELIN® Tires and a Grand Prize Trip!

Michelin—the world’s top tire manufacturer— is celebrating its 125th anniversary with a nationwide adventure quest to find the tire maker’s beloved mascot– the Michelin Man.

Here’s how it works:

1. Request & Hide a Trackable
Request a free Michelin Man tire pressure trackable (while supplies last) and hit the open road to stash your Michelin Man inside a geocache in the U.S.  Activate the trackable and share a photo on Facebook, Twitter or Instagram using the campaign #MichelinQuest tag.

UPDATE:  The Michelin trackables sold out quickly and are all spoken for — but you can still participate, see the next step!

MIchelin Man
Michelin Man

2. Find a Michelin Man Trackable
Didn’t receive a free Michelin Man Geocaching trackable?  You can still participate! Check out the latest whereabouts of the Michelin Man, fire up your Geocaching app and set out!

Find a Michelin Man trackable and record your discovery with a picture that really stands out. Next, log your geocache and share your photo on Facebook, Twitter or Instagram using the #MichelinQuest tag!

Be sure your social media account is unprotected or your photo is shared publically, or we won’t be able to see your photo.

3. New Tires and a Grand Prize Vacation

The 10 best photos will win a set of MICHELIN® tires.  Those photos will be shared on @MichelinUSA official Facebook page where the photo that earns the most likes will win a grand prize vacation!

The grand prize winner will choose between two incredible experiences. The first is a fine dining experience at an exclusive gala to celebrate the release of the 2015 MICHELIN Red Guide in New York City, San Francisco or Chicago. The MICHELIN Red Guide has been the gold standard in fine dining since 1900. The second option is to attend one of the inaugural Formula E races in Miami or Los Angeles. The Formula E series is the world’s first fully-electric racing series.

Contest Dates

Contest will run from Sept. 8, 2014, until Dec. 31, 2014, 11:59:59pm (ET).

The “Michelin Quest for Adventure” anniversary geocaching contest is solely sponsored by Michelin North America, Inc., NO PURCHASE NECESSARY. Open to legal residents of the fifty (50) United States who are 18 years and older at time of entry. Contest runs from Sept. 8 to Dec. 31, 2014. Void where prohibited. For details and restrictions, see the Official Contest Rules on the website: