Inside Geocaching HQ transcript (episode 42): Reviewer Talk, Part II

(link to podcast file)

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00:14 Chris Ronan: Hello everyone, welcome to Inside Geocaching HQ. I am Chris Ronan. My username is Rock Chalk. I am one of the 80 or so lackeys who works for Geocaching HQ in Seattle. Of course, we’re all still working from home right now, but the podcast rolls on remotely. And today, I have for you another conversation with community volunteer reviewers. One of the best parts of my job is that I get to interact with volunteers almost every day from all over the world and I hope you find it as interesting as I do to hear about what they do for the game and why they do it. This recording includes reviewers from four countries, Italy, Norway, Canada and the United States. Let’s get to it.

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01:06 CR: So we have reviewers here from several different countries, which is really exciting to get all these viewpoints from different parts of the world. And as we start, I’d like to just ask each of you to give your reviewer name, where you review, how long you’ve been doing it for and if you can remember back to how you started reviewing, maybe how you were asked or why you decided to say yes. [chuckle] Let’s start in Southern California with Marko Ramius, Tom.

01:39 Tom: Hey. Hi, my name is Tom and I’m Marko Ramius, my reviewer name for regular geocaches and also GeoawareEU1 for EarthCaches. Let’s see, my reviewing territory is Southern California, which starts at 36th Parallel if you will and everything south in California. Along with three other people, we have a team of four people for Southern California and I’m the longest standing, I guess, reviewer for that area. I was… I got my account opened in January 31st of 2006, I think it was. I’m coming up on 15 years, I guess in 2021 if we can ever get out of 2020. It seems like if I go back in time, this guy named West Coast Admin was the reviewer for all of the West Coast of the United States I think and he was getting burned out. He was just looking for some help and I think he asked somebody else in Southern California and they said, “No, but maybe FlagMan will do it.” That’s my player name. And so he called me up and asked me if I’d be interested. And I thought, “Well, sure. Why not? See what it’s like.” I’ve seen a lot of changes over the years and reviewing has really changed dramatically over the years and the tools that we have now are light-years ahead of what we had back then.

03:06 Tom: And some of the things we look at are a lot different than we did before. I guess the reason I wanted to do it, well, partly because I thought it was sort of an honor to be asked, but in addition to that, I just thought this was a great, great sport that I am involved in and I’d like to have an opportunity to give back to the sport and the game that’s really been a lot of fun for me.

03:31 CR: Let’s check in with Hans Christian in Norway.

03:35 Hans Christian: Yes, hello. My reviewer name is Hexa Nomos and I’ve been reviewing for a little bit more than seven years. I am one of six reviewers from Norway and I think on the statistics, Norway is Country number eight or nine or ten or something. Geocaching is really popular in Norway and also in other Nordic countries. We have a team of six members on the reviewer team and we also publish geocaches for the Spitsbergen islands blowing Norway in the North, but we have a split, the maintenance sweeping work, between us and fixed counties. I think I asked one of the older reviewers once on an event or something. And the year after, I was asked to join the team and I was very honored, of course. I think the driving force is to give something back to the community, the geocaching community so that was my goal then and it’s still is, trying to educate and trying to solve the big and small issues along the road.

04:53 CR: Staying over in that general part of the world, we have Andrea from Italy.

05:00 Andrea: Yes. As Chris said, I’m a reviewer for Italy and I’m a part of a team of three people. We also review the microstates inside Italy, San Marino and Vatican. I’ve been a reviewer since February 2008. It’s about just a little bit more than two years. And recently, during lockdown, we just decided to share an account for EarthCache reviewer for Geoaware and Italian Geoaware because before it was covered by Tom. Italy was covered by Tom. I’ve been asked by the first Italian reviewer, Kazuma to become a new reviewer about two years ago as I said. I had the chance to meet him because we were both part of a scientific nonprofit association. We had the chance to get to know each other. And when he decided to retire from his reviewer role, he asked me and I was the one to take his place mostly. I was very well, very much happy to be asked. I’ve always wanted to see how the game is from the other side and I like this part of the game, mostly in the way of helping people to publish a cache, to educate them about how to follow the guidelines, how to improve their listings and their caches to make them fit the guidelines more. And also I like very much to see what the caches that are sent to review because I always live geocaching as discovering of places, of stories. And so reviewing caches from all around the country, I had the chance to know a lot more than just finding caches.

06:49 CR: And we also have from Ontario, Canada, we have Cache-Shadow, Roy.

06:55 Roy: Well then, yeah. So my player name is RCA777, and reviewing, as Chris said, as Cache-Shadow since 2011, I think nine years, we’re at almost, almost 10. So I first got into the game itself, a family member had bought a GPS, and had actually called me to look up some coordinates on geocaching.com for them, and I found it interesting. I went with them, loved it, and then a few years later, two of the Ontario reviewers, there are currently three, there used to be four, they had seen how I had worked with the community and organized some events and thought, “Well, perhaps I could help out in a capacity for tidying up caches that had been abandoned.” So we call it sweeping. I was quite good with automating tools and working through computer programs, was very good at dealing with people in the community, and I said “It sounds like a good mix.” And I tackled that fairly quickly, and then found that I could probably offer more if I started actually reviewing caches, not just tidy them up.

08:00 Roy: And I was tapped on the shoulder and the qualifications essentially being that I’d like to work with everybody in the game, and I just wanted to give something back, and same as everybody else, it’s… The game made such a difference to me, it gave me this extra community that I could be a part of, it let me make great friendships. And to this day, I’ve traveled the world, seeing people I’ve met through the game, and just having that tap on the shoulder is a great privilege and a great honor, but I actually do something and not just sit at home and talk about it. And particularly within our reviewer team, we’re all different opinions. And so we all talk about different way things could be done, and it was a great opportunity for me to take that and use that voice and HQ listens to voices. And that was one of the other things I thought I could probably do about making the game more of what I thought it could be and other people thought it could be. And here we are, almost a decade later.

08:57 CR: Each of you has mentioned that you review as part of a team. And I’d like to ask a little more about how that works, as far as bouncing ideas off each other, things… Just how does the team dynamic work for reviewing, Hans Christian, in your area? How does that work, being part of the Norway team?

09:18 HC: In the Nordic countries, we used to have an annual meeting, most of them, both the Swedish, and the Finnish, and Danish, and Norwegian reviewers meet once a year, at least on a four-year rotation. We move through the countries, and that has been very good, both socializing with your own team and also the other local teams. And we have, of course, advantage with the languages, the meetings are in English because of the Finnish reviewers, but I think that’s a good thing. In addition, the Norwegian team also has an annual meeting, where we meet, and we have also a third meeting and a more technical meeting dealing with the software, the new sweeping system and so on.

10:06 CR: We have a great range of reviewing experience here from, Andrea, who just started within the last couple of years. Tom, I think you said you’re coming up on 15 years. I’m curious to ask a few of you how reviewing has changed over time. Roy, you’re right in the middle, I think, of the experience levels here. How would you say that reviewing has changed in your eyes, in the time that you’ve been doing it?

10:32 Roy: I think the way that players approach the game is a little different today than it was, say, 10 years ago as a player or even nine years ago as a reviewer. And I think that it’s easier for people to be involved in the game, and therefore they may not spend as much time making themselves aware of the nuances or of the guidelines, because they’re excited, they’ve got something that is easily available to them, and they just wanna go out and do it. And it’s a great thing. Whereas in years gone by, playing the game involved an investment. You’d buy a GPS unit, and that was your only option, and that wasn’t necessarily a cheap investment. And then you would painstakingly go through all the different requirements of playing the game. So on the reviewer side, the change in approach of geocaching being more accessible, sometimes can mean that the way that you take care of the reviews, you gotta ask more questions, because people have a tendency to want things now, which makes perfect sense.

11:34 Roy: But as far as being in the reviewer seat, the improvements in technology, and by technology, it really is the software environment, as HQ have released updates for players to improve the game, maps, features, etcetera, etcetera, they’ve not left reviewers behind, because they also improve tool-sets that we use on our side, which aren’t vastly different from what players use, just a few more extra buttons perhaps. Those have increased along at a similar pace. And so we’re now able to get more information upfront, to be able to help a geocacher get the cache published. Whereas back in the day, you might be taking information you’ve been provided and copying and pasting it into your own software or another third party tool. So that’s definitely changed, is there’s more of a… I guess from reception to publish can be more of an automated process, but you still need those eyes to read the cache pages and that certainly hasn’t changed.

12:34 CR: Andrea, you had mentioned earlier that before becoming a reviewer, you were curious about what it might be like. Is it what you expected? Is it significantly different than what you thought it might be?

12:48 Andrea: When you think about what a reviewer could… What being a reviewer could be, you always think about the good parts, like knowing the back side of the game. Then later you realize that it’s not only that, but I’m also trained in martial arts, I’m a martial arts instructor. I think it’s more or less the same theme. In martial arts there are levels like the belts in karate or something like that. The more you have a higher belt, it’s not about having better perks, better things for you but the higher the level, the higher the responsibility you have toward your community, toward the game itself.

13:33 CR: I know all of you attend events in the community, you’re very active in your local areas, I’m curious, when you meet people in the community, what are the most common questions that you hear from players? Hans Christian.

13:49 HC: People ask us about different things like how long we used to go through a cache page, what we look for, and some are very curious about the tools, but I reply that the tools are the same as you use, but we have a few more bells and whistles as someone said earlier. I think people are very polite and some ask questions and but I think generally, the community think we’ve done a fairly good job. It’s very good when you get some positive feedback. To be honest, I expected more negative feedback, but we try, well, at least myself, I try to treat people in a good way, and I’ve been working as a teacher for many years and perhaps that helps.

14:41 CR: Roy, I am reminded of a time, a few years ago when I had a chance to attend an event with you in Canada, and I was struck by how you seemed almost eager to engage people in various topics, some of them very, very challenging. It was something that you seemed to really enjoy and the folks that were there seemed to get a lot from it too.

15:05 Roy: Yeah, I’ve always taken the approach that if you can put yourself in the shoes of someone else, you have a better idea of how you can make those shoes more comfortable for them, and I do this in my own work as well as with my reviewing. I try and create an environment where the geocaches know that I respect that they are what makes the game happen, and I just hope that they respect that my reviewer hat when it’s on my head is doing its best to fulfill a role and enforce the guidelines. But there’ll always be situations where it might be not a one or a zero, it might be some middle ground or some gray area, and without our reviewer team, we take approach, the three of us that we like to try and nail down as many gray things as possible and make them one color or another. And so I find the best way to do that is to go and put myself out there and say, whether it be on social media ’cause I’m quite active in groups in Ontario here, “Do you have any questions?”

16:07 Roy: “Well, what can I help answer now, ahead of time to get ahead of your stresses that you might perceive are going to happen that may not.” And the reception has always been great. I’ve had people who, they’ve got their heart and their emotion, their soul into their design of a geocache, and it may not be guidelines-compliant for something that… It could be something they’ve overlooked or it could be a nuance they weren’t aware of and they may obviously be frustrated for a few moments, but invariably the end of the conversation is a thank you or they’ll see me in person at an event and go, “Listen, I’m really sorry if I gave you a hard time.” Like, I get it, I totally understand. And so I’ve just found that being out there and being, I guess, attainable in my own time really helps keep the community up-to-date and informed and at the same time lets you bring back things to the reviewer team so we can say, “You know what, that person’s got a point, what’s a good way to address that within our region” or even go to HQ and say, “You know what, what’s a good way for us to look at this maybe outside of our bubble of Ontario, Canada?” And yeah, I love events for that.

17:16 CR: Since I have a couple of EarthCache reviewers here, I’d like to ask about the EarthCache process because I will admit I’m completely intimidated by it. I don’t feel like I could personally hide an EarthCache ’cause it just seems so overwhelming to me. Tom, I’ll start with you. What are tips that you give to people when it comes to trying to successfully navigate the EarthCache review process?

17:39 Tom: Oh, well, that’s a… Very few earthcaches get approved on the first round. [chuckle] I must say that unless it’s an experienced hider of earthcaches. Instead there are some technical requirements, the reason that a cache get thrown back or pushback is that they haven’t provided an adequate science lesson on the cache page. It’s not good enough to just point out a location and say “Oh, is this cool” and answer some questions about the geology. There has to be like a robust science lesson about this specific site that could be reviewed or the cacher when they go to the cache they will be able to look at this particular location, find something very interesting in a geological manner and be able to answer questions about it that can only be answered if you’re at that specific location and the questions relate to the science.

18:37 Tom: That’s a… It’s a long-winded way of saying EarthCache guidelines pretty clearly state that you need to have the specific science investment and logging task that relate to the science lesson that also prove that you visited the site. And that’s… Those are the primary issues. Once you get past that then the other sort of technical things that we ask for is if it’s in a foreign country, then you have to have a listing in the local language, and you can have any other language you want and for me, I need English ’cause I don’t speak any other languages. So I ask for an English translation. And then also that you provide the answers to the logging questions in a reviewer note that will get deleted when the earthcache is published. So those are the issues that I see mostly.

19:26 CR: Andrea, is there anything you would add to that?

19:28 Andrea: Well, I mostly agree with Tom. The main issue is that people hardly find a connection between the place and the geological science lesson. And sometimes they are just trying to publish a cache that, they could not place as a traditional, they are trying to make it an EarthCache, so they can… Publish it anyway, but further more a general way, I would say that the same tips that I would say to a normal for normal viewing, like learn about the guidelines and about what you’re doing, and mostly communicate with your reviewer.

20:11 CR: While we wrap things up here, I could talk to you guys for hours, but, I want you to get on with the rest of your day, but, I’d like to just ask each of you if there’s anything that you wish people knew about the reviewer role, about what reviewers do, or about… Anything people can do to make reviewing smoother just any thoughts that you might have about what you do and why you do it, and maybe something that people don’t know about what reviewers do Tom, we’ll start with you.

20:43 Tom: The biggest thing that I would like people to know about reviewers, is that we’re on your side. We’re on the side of the person trying to hide the cache. We want caches to be published because we’re cachers ourselves we love to go caching. And the last thing we want is to be able to do is to… We’re not looking for ways to prevent a cache for being published, we’re, looking for ways to get caches published that fit within the guidelines.

21:09 CR: Hans Christian, what are your thoughts on that?

21:12 HC: I already told to them to in… This team, we’re all on the same team. There are not two teams there is only one team currently working on the same team. So I think being friendly with especially new comers, try to guide them regarding the guidelines and the idea of the game, if we need to tell them that, to act family to them. If you get a strange questions, try to always answer polite if I have a bad day, perhaps I should not review that day. And I think act positive and try to be a good guide for them, to guide them. And I think, for new comers it could be positive to join in some local events and to try to talk to a local experienced new cachers to get advice from them.

22:15 CR: Andrea, what are your thoughts on that?

22:17 Andrea: Well, Tom and Hans Christian just said pretty much what they think, learn and communicate the two main things that the geocacher should do when he wants to hide a cache, and with those, you will see the improvements in the caches in the whole game.

22:38 CR: Roy.

22:39 Roy: Reviewers support geocaches as much as they can, geocachers are the ambassadors of the game, every geocacher has it within them to make the game the best it can be. But reviewers themselves, they’re not infallible, and the reviewer a hat, when you’re wearing your reviewer a hat, you have a set of guidelines you’re working with to try and stop there from being absolute chaos, so there are different things in different places that work in different ways. So when I think of reviewers, first of all, it’s a volunteer role, the hours are very flexible to vacation times unlimited, but a lot people don’t realize that the pay is not that great at all because it’s a volunteer role. I put myself in a position when someone says what it’s like to be a reviewer, or could I ever be reviewer, say, absolutely. If you love the game and you’ve got a great knowledge of the community and the guidelines, that’s fantastic, but it’s really almost a customer service role and that you are trying to make the experience better everybody. And for some folks that itself can be intimidating, and for others, it just seems to be right up their street, and I’m here right now with a group of folks who definitely understand what it’s about. It’s a pleasure.

23:56 CR: That was Tom, aka Marko Ramius, aka GeoawareEU1 from California. Hans Christian, aka Hexa Nomos from Norway, Andrea aka Giulia_Tofana from Italy, and Roy also known as Cache-Shadow from Ontario, Canada. More reviewer talks are on the way. Stay tuned for those. If you have an idea for the podcast or any feedback on the podcast, we would love to hear from you, send a message to podcast at geocaching.com. In the mean time from myself and all the lackeys at Geocaching HQ, happy caching.

Inside Geocaching HQ transcript (episode 41): Reviewer Talk (Part I)

(link to podcast)

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00:14 Chris Ronan: Hello, everybody. Welcome to Inside Geocaching HQ, the podcast about the goings on at Geocaching HQ in Seattle. My name is Chris Ronan. My user name is Rock Chalk. And on this episode a special treat, I am having a conversation with a number of Geocaching volunteer reviewers from around the world. This is the first of several conversations that I’ll be sharing here on the podcast. These are the people who spend countless hours reviewing cache submissions, serving the geocaching community, and just doing a lot of really great things for the game of geocaching. Through the magic of Zoom, I have connected with volunteer reviewers from countries all over the world. And in this first conversation, I am chatting with folks from Switzerland, the Netherlands, Arkansas here in the United States and Israel. And in future episodes, I will share conversations with reviewers from even more countries as we get some really great insights into what these volunteers enjoy so much about being community volunteer reviewers. So I hope you enjoy it. Here we go.

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01:40 CR: Okay. Well, we have a very internationally diverse conversation here with reviewers in four different parts of the world, and I think it’ll be great to hear the different insights that you all have and a lot of, a ton of experience here among this group. So let’s just start by everybody introducing themselves. I’ll start with Urs. What is your reviewer name? Where do you review? And how did you get started in this whole community volunteer reviewer role?

02:12 Urs: Yeah, my name is Urs. My reviewer name is srebeelis. And I am part of the team that reviews in Switzerland and Liechtenstein. I think I’ve been doing it for three or four years. I’m not even sure without checking. And I got into it by being asked by my colleagues who are reviewing in Switzerland. They had a vacancy with somebody stepping down, and they approached me. And actually the first time they asked me, I turned them down because it was just not a good time in my life. We had just bought a house and moved and I didn’t think I’d have the time, and then a year later they came back and asked again and I said, “Yes,” and here I am.

02:55 CR: Rene, what is your reviewer name, and how did you get roped into this whole thing?

03:02 Rene: Well, my story is quite similar. My reviewer name is Diogeones, that’s the Dutch pronunciation, or Diogenes for the English audience. I became a reviewer I think almost six years ago, and like Urs, I was asked by other reviewers because I did a lot of work and two little hands. So I just stepped in, and unto today, it’s a fantastic job.

03:33 CR: That’s great. Jonathan, how about yourself?

03:38 Jonathan: I’m the reviewer for Israel. So I have a little bit of a different story from others because caring for an entire country changes your perspective in the way you deal with the job. So. My reviewer name is Matmonai. Everybody in Israel knows me very well here. I think I have a large fraction of the population here, the geocacher population on my cell phone on quick dial. So I can tell them, “You’ve done a bad job here. You’ve done a good job there.” I can ask for clarifications. It’s really a different job in my case, I think. So my name Matmonai is Hebrew for… It’s actually a very interesting word. It’s the person whose job is to deal with treasures. Okay. There aren’t many languages where there’s a word for that, but there is in Hebrew. So I grabbed it. Everybody really likes it, I think. And, yeah, I’ve been doing it ever since and been involved for about five years.

04:43 CR: And I saved for last, the one reviewer name that I feel confident in pronouncing without asking for help, and that [chuckle] is Chuckwalla from Arkansas. Hello, Frank.

04:56 Frank: Hi, this is Chuck Walla. As Chris said, I’m the reviewer for Arkansas, and I also review for Oklahoma, which for those folks in other parts of the world that don’t know the US, they are neighboring states. I’ve been the reviewer for Arkansas since 2006. I guess I’m the old man in the group here. And Oklahoma I picked it up in 2017, so three years there and 14 years for Arkansas. For a short while I did Louisiana as well for about a year. And that was probably about four years ago, but like I said, I’ve been a reviewer that long. And as I was telling the other reviewers, my name is basically a desert lizard that resides in the deserts like in Southwestern US, like Arizona. I used to live in Arizona for a while and enjoyed seeing these lizards that are kind of interesting creatures, and when I was looking for a reviewer name I decided to pick that. So I’m not… My name is not Chuck.

[laughter]

05:58 CR: Well, I was just thinking as we talked about this a little bit before we started recording as well. I think we can almost do a blog article about Geocaching user names, not just reviewer names ’cause how many times do you meet somebody just out in the community and you hear their… You haven’t maybe met them before, but you’ve seen their username on logs or on cache pages, and then you actually hear the username and you think, “Gosh, I’ve been totally saying that differently for maybe a long time,” and with at least three of you here that’s… [chuckle] I’ve been saying your reviewer names one way in my head for many years, but now I’ll have it down. [chuckle] Well, let’s start by just talking about what all goes into being a reviewer from your own standpoint because I’m looking at each of you, varying levels of experience, but each of you have been doing this now for at least four years, which is quite a long time. Urs, when you first got into this, Was the level of commitment what you thought it would be now that you’ve done it for a while?

07:06 Urs: Yeah. Pretty much. My colleagues who brought me into the role were fairly open about how much time it would need. So in those years that I’ve done it, it’s pretty much matched what they told me to expect. Of course, it varies. In summer and spring, it’s a bit busier than in autumn and winter. But overall, I think it’s pretty stable.

07:29 CR: And you are part of a team. Correct?

07:32 Urs: Yeah.

07:33 CR: And so how do you all balance things or bounce things off each other? What is the dynamic like within your team?

07:42 Urs: I think we’re a bit unusual, compared to other countries in that we take shifts, seven people spread across five teams, and we split Switzerland and Liechtenstein in half. So we have two local cues that are roughly of the same volume, and we have one team covering each half of those two countries for a week. So we have one-week shifts, and basically we work one week on, one week off. And the fifth team is more or less there to cover for holiday absences and so on. So roughly we work two weeks out of four, maybe we get a two-week break every once in a while. And during that week, we’re responsible for that half of the country that we’re assigned.

09:09 CR: Rene, besides being on a team that has multiple people, your wife is also a reviewer as well, correct?

09:16 Rene: Yes, she is. And like in Switzerland, we have seven regular reviewers, plus one earth cache reviewer that is also part of our team. And unlike Switzerland, we don’t have any shifts or divisions. We just take the cue for Netherlands and whatever is there, we take it. We don’t keep our caches with us. We just put them back, and if they come back, they’ll come in for the queue for general grab. My wife has one of the special roles in the team, and that’s the reaping part. Of course, it’s very important to publish and review new caches. It’s just equally important to make sure that the quality of the caches keep a high standard, and that’s where the reaping comes in place. And I think we are doing a pretty good job now in the reaping process. That’s how the Dutch team operates.

10:21 CR: I would think that it would be nice to have someone… It would be nice to have teammates, but then also to have someone… Hey, there’s Ingrid. [laughter]

10:29 Rene: Hi, Chris’ wife.

10:33 Ingrid: Reaping.

10:33 CR: The wonders of Zoom.

10:35 Rene: She’s reaping now.

10:36 CR: Oh, of course. So not just to have teammates that you get to work with, but then also having someone right there, 10 feet away. If something comes up that you might not be quite sure of to be able to collaborate on things.

10:49 Rene: Sure. It’s quite convenient just to have a sparring partner. If you have doubts or questions about a certain cache, we can just discuss it with one another.

11:00 CR: Frank, there in Arkansas and Oklahoma, you do not have a team that you’re working with. So how do you get feedback or collaborate if there’s questions that you might have about a cache submission.

11:12 Frank: Most of the time, if I have a cache that I have a question about or sitting on the fence about, there’s a place where we can go, special forums for reviewers. And so I’ll post a question there and ask about, “Hey, what do you think about this?” And I usually almost always tell the cache owner, “Hey, I’ve got a question about your cache. I’m gonna get the opinion of other reviewers.” And I tell them what my problem is with their cache, so they’re aware of it. Sometimes they’ll come back and actually make a change based upon my just making a comment or having some doubt. Other times they’ll wait and see what the other reviewers come up with. And it’s a good forum to get feedback. Sometimes I’m off base in how I’m looking at something, or maybe I’ve misinterpreted stuff. And a lot of times, that’s not the case. So that’s basically my network there as a single reviewer. Of course, I’ve had a lot of reviewing over the years, and so a lot of it’s just plain experience in handling situations in the past and knowing how they were handled and how they were resolved either the feedback from other reviewers or feedback from Geocaching Headquarters.

12:24 CR: I would think some people might look at it and say, “You’ve been doing this for 14 years now, you’ve seen it all.” But the game’s always changing, isn’t it? And new stuff is always popping up.

12:37 Frank: Cache owners always, they have a way of coming up with new stuff all the time. It’s just amazing what they can come up with, what new ideas, what curve balls they can throw at me in the reviewing process. I know one of the things there was a moratorium on challenges a few years ago. And it’s amazing how many new challenges people can come up with, and as reviewers we have to look at it, “Does this meet the guidelines?” And it’s amazing what people could come up with is challenges. Most of the time they’re, “Yeah, I hadn’t thought of that, but that’s okay.” Sometimes it’s like, “No, you can’t do a challenge on that.” So yeah, the other thing is although I don’t have a team, if I need to take some time off, if I’m traveling where, sometimes I like to go to places where there’s not Internet service amazingly. I like to go through the Grand Canyon, raft through the Grand Canyon about every three, four years. No Internet service there, plus I don’t carry my phone or my computer with me. So… But I reach out and there’s other reviewers in the US that’ll help me out. Hoosier Reviewer has been one that I’ve had help from. He reviews Indiana. And then Isht Kinta out of Louisiana has helped me out in the past. He also does Mississippi.

13:54 CR: Jonathan, you kind of referred to this earlier, that Israel is kind of a unique situation where the game is kind of at a different phase of its, maybe you’d call it its maturation process. How does that affect how you have approached the volunteer role there?

14:14 Jonathan: Okay, so the volunteer role is, as I said, a little different in Israel. And I’m sure it’s similar in a lot of small countries like Israel. I get a lot fewer caches in my queue than the others, maybe a quarter of whatever reviewers get. However, I spend a lot more time per cache. A lot of caches that I get are written in [14:39] __ or English. So I have to spend quite a bit of time, sometimes 20 minutes, half an hour editing, typesetting, making sure that the cache is readable and okay. And then we have security issues, and issues like people putting it in an archeological site. We had a cache not long ago that they wanted to put in the International Airport in Israel, and you can imagine what kind of security issues we have there. And we got it done. We got it done. I managed to contact the head security person of the Israel International Airport and make sure that that was okay. So we go that extra mile for our caching community. It’s more personal, I would say, in Israel. And we try to really do a little more because we have a little more time and there are fewer caches.

15:42 CR: I know you said that you’re… I think you referred yourself as a part-time translator, but I do wanna just hit on that a little bit, that volunteer role of translators. Just maybe just give a real brief overview of what that is for people that might be familiar with reviewers, but they don’t know as much about the folks that translate for the website and the geocaching apps.

16:08 Jonathan: Sure. So we get every now and… I say, “We.” I get an email from Geocaching HQ every several months, I would say, with the new projects, a group of things to translate. Sometimes, these are announcements. These are Facebook posts, and of course the big one, the movie, the International Film Festival. It requires a lot of work. Usually, I am not able to do it all myself. I lasso a few other volunteers that help me with those, and there’s always people that are happy to help. And we divide it up between ourselves. And so we can get it done in a timely fashion. In the case of the film festival, I usually treat everybody that helps for a little for an extra geocoin or something like that as thanks. And then oftentimes, I host the film festival over at my place or a place nearby. So we have an opportunity to do something for the community ’cause as I said, a lot of people in Israel don’t speak English. And we thank the people that help.

17:20 CR: Well, I would love to hear from each of you some tips that you have for the community people that are thinking about placing geocaches, how they can make the process of cache submission go more smoothly for you and for them. Urs, let’s start with you. What’s some advice that you like to give to people when they ask?

17:43 Urs: Well, I think the basic thing that would really help is if everybody has read the guidelines before placing their first cache. There’s so many things, small things that take up time in your reviewing that could be avoided if people had a look through the guidelines and would know what they can do or shouldn’t do. So that would be a first step, and the other thing is really to be communicative. They have the chance to give us information to help us review their cache, and very often we just get very short sentences or a brief paragraph, just providing the minimal information that they have. And sometimes it would be easier if they just said a little bit more and volunteered some information on their own without us having to go back and ask for things. So if you could sort of save doing the loop at the start where we have to go, “Okay. Basically, it looks okay, but I have those questions. And if you had provided this information on your own, we wouldn’t need to do this loop.”

18:51 Urs: The final thing, I think, is to really read our notes that we write when we hand back a cache to be adjusted, to read those notes carefully because we give them the information that we need. We tell them what the issues are. We tell them what they need to adjust, and very often, they look at one of those things or address one issue and just skip over the other three that we also mentioned in the note. And that makes for a lot of extra effort and delay that is not necessary if they were more careful in reading our notes. That would be my biggest wish, I think for more careful reading comprehension.

19:29 CR: Rene, how about advice from you?

19:32 Rene: Yeah. I can fully find myself in the worst of worst on the submission process. We have similar issues in the Dutch community. Besides what we also see, the Netherlands is a densely populated country, and it reflects in a very high-cache density. So that’s often results in conflicts with other caches. What we are recommending players to do, before they submit a cache is, let’s have your location tested by us. We have a process called saturation check. They can submit the cacher page. It can be blank, but we can provide a yes or a no for the location they have found. It saves them a lot of work and frustration, and it saves us some work because most of the conflicts that we have in the cache process could have been avoided. So that’s one tip.

20:33 Rene: The other tip. People, please find a lot of caches before you even consider placing one of yourself. We see there’s a relationship between the quality of the cache page, the review process, and the cache itself, and the number of finds the CO has.

20:54 CR: Frank.

20:55 Frank: I’ll have to second what everybody else has said so far, because I think the guidelines are very important. I would also tell new geocachers, go to the Help Center. There’s a Help Center. There’s a link for it at the bottom of the page, when you log into the website if you’re using a computer. And the Help Center really has a lot of useful information about hiding geocaches and topics related to geocaching. I would suggest go in there ’cause a lot of times I get questions. If people had just gone in the Help Center, they would understand or they would already know the answer. There’s also regional policies of geocaching policies. There’s a Wiki for that, and for Arkansas, I’ve set up one and in Oklahoma, I’ve set up a separate one. I would advice new geocache hiders to go to those Wikis and see if there’s any special requirements. For example, National Parks typically don’t allow geocachers to be placed within them, but there are certain places that maybe the park superintendent will allow it. You need to get permission from them and get a permit.

21:58 Frank: National Forests within Arkansas and Oklahoma require permits. State parks require permits, that sort of thing that people need to be aware of that. And I see a lot of new geocache hiders, typically, submit a cache in a State Park and they don’t realize a permit is required first from the State Park. I second the part about finding several geocaches. I actually responded to a geocacher this morning who wanted to make… They’d done one geocache hide, but they wanna do a better one. And I said, “Well, look in your area and find one with lots of favorite points. Go and see what made them favorite caches. What was good about them? And that will give you some ideas on how to improve your geocaches.”

22:39 Frank: One final thing I’ll throw out is, when you record your coordinates, check them. Make sure they’re right. And when you put them on the cache page, when you’re developing the cache page, make sure you type them in correctly ’cause that’s one of the biggest problems I see is either coordinates that are quite a bit off from where they said the geocache is hidden or for example, I found geocaches submitted for Arkansas or Oklahoma, they’re in the middle of the Atlantic Ocean, China, Africa, the Pacific, you name it. I’ve seen it in different places and said, “Well, this can’t be there,” because they entered the coordinates incorrectly when they were typing in the cache page. It’s a simple self-check. And that’s the key thing. Just self-check your page before you hit Submit for Review.

23:23 CR: Well, as we are all sitting in our homes because of this pandemic, I feel I should ask about how the pandemic has affected the review process for each of you in your different locations. I imagine that it varies a little bit in Switzerland and Liechtenstein, Urs. How has reviewing in the pandemic been different than prior?

23:46 Urs: Well, we had a total suspension of all reviewing activities from mid-March till, I think it was late May, not so much because we were forced to by government rules. We were lucky in so far that, though we were recommended to stay home, we were still allowed to go outside, as long as it was close by to our relief. Caching was an ideal activity to do for people who wanted to get outside. However, since we’re a small place, and we’re also densely populated with caches, if we publish a new cache, very often, these first-to-find hunts turn into spontaneous mini meetings and mini events of, I don’t know, maybe two or three or sometimes up to half-a-dozen or a dozen cachers, who meet at ground zero, which is fun, and really a cool thing to happen, normally. But with social distancing, it was something that we said, “It’s probably not something we should encourage, and there’s plenty of caches to be found without new ones being placed to encourage people to meet in this fashion.”

24:57 Urs: We stopped publishing and reviewing during that time, which in large parts of the community, was met with very much understanding although there were the odd cacher who didn’t like that decision. For us, it was a nice break, except that we paid for it when we started again because during the first few weeks, we had probably 10-12 times the caches we normally reviewed. The first week I pulled a shift, I think I spent four or five hours a day just playing catch-up. And I’d go through my queue and I’d think, “Ah, I’ve probably cut it in half,” and I’d press Refresh and then the screen came up again. It was double the number it was before we even started. [chuckle] But we’ve been publishing again since mid-May, late May. And caching and reviewing-wise, things have returned to normal. Also, we started sweeping again in June. As far as geocaching is concerned, we’re back to normal operation.

26:04 CR: Rene, how have things been affected in the Netherlands over the last several months?

26:09 Rene: Yeah, it’s quite similar to what Urs just told. We stopped our submission process mid-March, and we got back, I think, early May. And because we were expecting quite a tsunami of new caches, we decided, “Okay, it’ll happen anyway, so let’s review them and publish them all on the same date. That gives a lot of people opportunities to claim a first-to-find… And it’s… Well, it’s worked out well and after that, we just reconvened to the normal review process and normal publishing, except for the events. That took a little bit longer, because we felt not comfortable to publish events again because of the social distancing rules, because of the stay-at-home policies. That started back in back in July, we started to publish events again, but with restrictions. Most of the community understood what we did. They supported us.

27:23 CR: And Jonathan, in Israel, how has the pandemic affected the review process for you there?

27:30 Jonathan: Well, we basically had the same process like everybody else, but we had an interim period. I don’t know how it was with other countries. We had a few weeks where the law was, you can leave within 500 meters of your house or to go to work. And there were people that were hiding in that period. And I was really on edge and I would call a few people up that were doing a little… Taking a little too advantage of that period, ’cause I was really concerned about people breaking the rules in order to get there first to find. I didn’t want that. We talked with the people involved and it was very helpful to have everybody on my phone book and we got through that. And then that’s a few weeks, after that, they opened it up so you can go anywhere. The moratorium was lifted and yeah, we had the same kind of deluge that everybody else had. It was kind of fun to see and invigorating and yeah, it was wonderful.

28:34 CR: Well, by my count, there is 31 years of reviewer experience in this group here. When you guys think about why you keep doing this, why you keep making this commitment, because it is a huge commitment as we’ve… As I’ve heard you all talking about, just what you do as reviewers, there’s a lot of time that goes into it. And Frank, you’ve been doing it the longest. I don’t know if you could have imagined you were signing up for 14 years of this when you first started. But what makes you keep wanting to do it?

29:04 Frank: That’s a good question. I don’t know. I guess… I guess it’s something to do. It’s like a hobby. I’m retired. I’ve been retired for nine years now, full-time retirement. Although, I did work part-time as a contract engineer for several years, but now I’m not even doing that. It gives me something to do in the morning. When I get up, I grab a cup of coffee, sit down in front of the computer and work my way through the review queue and see what’s out there, what people have submitted for review. Basically, it’s, yeah, it’s just a hobby. It’s something that keeps me interested. It’s a way, also, I feel I can give back to the geocaching community, kind of a service, if you would. And it’s good to have a network of friends worldwide that you communicate with and learn about their experiences and see different perspectives of how geocaching works in their countries or how different things are being affected by such things as a pandemic.

30:02 CR: Rene, how about yourself? You’ve been at this for about six years now, you and Ingrid. What is it that you all enjoy about this so much?

30:12 Rene: Well, what’s not to like about it? It’s a fantastic job. I’ll do it now for a long time and do it with a lot of pleasure. It’s supporting the game. That’s… I think it’s even an understatement, because you help people, you help the game, you meet great new people. And like last year, when we were in Georgia at the Mega event, we met a lot of American colleagues and that was so, so much fun. And yeah, again, it’s a lot of fun to do. And seeing your work results and you submit caches and everything goes smoothly, that’s one of the many rewards.

31:00 CR: Jonathan, besides reviewing, we touched on your translator work as well. There’s so much that you’ve been doing for the game now for seven years. What is it that keeps you engaged?

31:12 Jonathan: Well, I think back to myself. I remember it was 2005, 15 years ago, that I first basically fell in love with the game. It was really love at first sight. As soon as I read about it, I knew this was for me. And I just… It’s the passion for the game. If I can help other people, if I can guide people just starting off, if I can bring them into the, so to speak, the way I was and pass on the passion, then my job is done. There aren’t that many opportunities where a person gets to really make the world a better place. And I feel that geocaching, in the sense that it gets people into the outdoors, it gets people to break out of their four walls and confine, it really does improve people’s quality of life. And people that didn’t even realize how boxed in they are, you get them outside, even if you have to push them a little bit, it really improves them. And I’m just happy to be part of that process and make people healthier and make people enjoy it. And people laugh at me. I have all these friends that roll their eyeballs whenever I tell them, “Oh, it’s geocaching.” I don’t care. It’s for us crazy few and that’s fine. And find people of birds of a feather and help them out and show them.

32:49 CR: All great points. Urs, how about yourself? You’ve been at it now for four years. What keeps you going?

32:57 Urs: Well, on the one hand, it’s giving back to a game that’s given me so much enjoyment and pleasure and contributing to that and the community in itself is a reward. And on the other hand, I think it’s people on all levels. It’s contacts with the cache owners in Switzerland that I meet through the review process, but also at events. It’s working with my Swiss colleagues, my reviewer team, an extremely cool team that has a lot of fun next… Besides work, and not the least, the international community. I’ve met some of you in person, but most, I only know virtually through the reviewer forums. But even there, I think we have a very cool community that has fun. That works together well, that is a joy to be a part of and that’s what keeps me at it.

[music]

33:56 CR: How about that? What a great group to have a conversation with. Hope you enjoyed it as much as I did. And stay tuned for upcoming episodes when, again, I will be chatting with other reviewers from around the world. If you have something that you would like us to chat about on the podcast, please send us an email. The address is podcast@geocaching.com. That is podcast@geocaching.com. We always love to hear your suggestions and any feedback that you might have about Inside Geocaching HQ. Thank you so much for downloading our podcast. From me and from all the lackeys at Geocaching HQ, happy caching.

Inside Geocaching HQ transcript (episode 40): Community Engagement team

(link to podcast)

00:15 Chris Ronan: Hello, everybody, welcome to Inside Geocaching HQ. This is the podcast about what’s happening at Geocaching HQ, in Seattle. My name is Chris Ronan, my username is Rock Chalk. I am one of the 80 or so lackeys, who works at HQ. And on this episode of our podcast, I am catching up with a couple of members of the CE team, of HQ. That would be Andrew and Emily. The CE team does a whole lot of stuff at HQ, they are the folks that, if you write in with a question about your… Maybe you have a problem with your account, maybe you’re having trouble with the Geocaching app, any number of countless things that you could write in about, it’s the CE team that’s going to be answering those questions. They also come up with all the really cool content on Geocaching’s social media channels, Facebook, Instagram, Twitter, all that stuff, this is the team of folks, that does those things. So, here is me, and Andrew, and Emily, talking about everything the CE team does at Geocaching HQ. Here we go.

[music]

01:28 CR: Okay, so Andrew and Emily from the CE team. Thank you both, for taking some time out from your respective, undisclosed locations.

[chuckle]

01:41 Andrew: Yeah, thank you for having us. It’s a joy to be on this podcast, I’ve been… I’ve been to HQ for a couple of years now, and I kept hearing about it. Yeah, happy to be here.

01:50 CR: You finally made it, both of you. Or you were finally wrangled in, I don’t know which one is more accurate, but…

01:57 Emily: Yeah.

01:57 Andrew: We’ll leave that one between us. [chuckle]

01:58 Emily: I’ve been dreaming of being on this podcast, so…

02:03 CR: Have you?

02:04 Emily: I have.

02:04 CR: That’s exciting.

02:06 Emily: I used to listen, even before I started at HQ. So, I’m a long-time fan.

02:12 CR: Long-time listener, first time caller, I guess, as they say. Well, Andrew, let’s start by just giving people an overview of what the CE team is at HQ. What does it mean, and who all is on it, and just kind of a rough overview of what the team does on a day-to-day basis.

02:33 Andrew: Yeah, so the CE team, the Community Engagement team, handles all of your questions, if you have ever written in to Geocaching HQ, it’s our team who will help you try to find a solution, or anything technical-related, any type of geocache disagreements, we’ll help mediate those kinds of situations, we’ll help people drop a trackable, we’ll just teach about geocaching. There might even be like private property disputes that we often get involved in, a whole range of issues. But we also work real closely with the engineers in troubleshooting issues. So if you’ve ever experienced a bug on your app or on the website, and written in to us, we’ve probably asked you a whole lot of strange questions, and that’s just to gather as much information we can to send off to the engineers who really know what’s going on, and then they can fix the issue for you.

03:29 Andrew: But that’s not all we do on the CE team. We’re a team of… Full of all sorts of different activities and skills. One of my favorite things that I like to say is that, I get to manage a team that has people who speak a language other than English. We have Spanish represented on the team, we have French represented on the team, we have German represented on the team, and we’ve had Italian represented on the team as well, so everyone can speak another language, other than English, which is super important, of course, in the game, Geocaching. And then, the other part of our job is managing all of our social media. So, formerly, when I first started at HQ, I was creating content for our Instagram, and Facebook, and Twitter, and now, I’m more or less just overseeing it, and people like Emily, or Yara, or Megan, or Genevieve, are creating the content that you’re all seeing on the blog, Instagram, Twitter and Facebook.

04:28 CR: And Emily, you mentioned, you’ve been at HQ for a little bit here. How did you start here? And what is your day-to-day, like?

04:37 Emily: Yeah, so I first got into geocaching with my family, and I knew someone who worked here in the past, and they talked about how awesome it was, so I started listening to the podcast, just learned more about what everyone does at HQ, and what the roles are. So I started at Geocaching HQ in October of last year, in 2019, and I started first, as the Guest Experience Coordinator. So I was welcoming geocachers in, from all over the world into our Visitors Center at HQ, which is super fun, I got to meet a lot of different people. But that changed, with the pandemic, we had to, unfortunately, close down our Visitors Center. But the great thing was, I was already helping out, I was on the CE team as the Guest Experience Coordinator, but I had been helping them out with their support tickets, and with some of like the content sourcing. So I was able to transition to a Community Coordinator role in April.

05:44 CR: Andrew, you’ve been at the company for how many years, now?

05:48 Andrew: I’ve been at the company now, for, let’s see, three years, 361 days. Not counting.

05:56 CR: Wow, that’s… I’m picturing this wall where you’ve just been crossing off… Like in those prison movies, where you see somebody crossing off the dates.

06:05 Andrew: Well, since they’ve closed down HQ, I can’t keep scratching off on my wall.

06:12 CR: This game seems pretty simple. You find a cache, you log a cache. But it isn’t that simple really. There are a lot of little idiosyncrasies and quirky things and things that are very special about this game. How does that make your role on the CE team maybe a little bit more challenging? Because you can’t just come in and know it all. I think you have to play the game and be around the community, and over time, you learn so much more that will enable you to be much more helpful when people write in with the whole range of questions that you almost get.

06:57 Andrew: I’d be curious to hear from Emily, because Emily was formerly a geocacher and then she transitioned to being a lackey. So what’s the contrast between the knowledge you had previously to being a lackey compared to now? ‘Cause I know all the questions and stuff that you’re answering.

07:17 Emily: Yeah, ’cause when I did it before, it was just for fun, and typically I did some multi-caches, but I mainly just did traditional caches. I didn’t do too much with trackables just because depending on the caches you’re finding it can be difficult to find a cache with the trackable in it. So I didn’t have a lot of experience with the more nuanced aspects of the game. And since starting, I’ve realized, yeah, there’s so many different ways people can personalize their hides… It’s really cool to hear about all the challenges that people have for themselves and how they’ve really gamified the game even more. Yeah, it seems so simple on the surface. And then you start talking to people. I love going to the events and meeting geocachers because you just get to hear about ways in which they’ve explored the world through the game and they’ve used it as like a tourist type, tourism itinerary, and they’ve just like… Especially in retirement, like they’ve kept their life very exciting by going out and finding geocaches and traveling. So, yeah, I never realized how much this game really means to people.

08:35 Andrew: Emily…

08:35 CR: Yeah… Oh, go ahead, Andrew.

08:38 Andrew: Ah, yeah, I was just gonna say it means a whole lot to people, and you can tell that it comes through in the writing that we get. And one thing I tell any new member student, community engagement team, or I’ve said to everyone now that’s currently on team, is you’ll likely learn something new every day.

08:57 Emily: That’s true.

08:58 Andrew: I’ve been here for almost four years, and I’m still learning new things every day, and it is often that it comes in the form of a question that a geocacher poses because they’re curious. “Well, have we thought of that before? Somebody at HQ has thought of this before? It’s gotta be documented somewhere.” So you start to reach out to some of our older standing members at HQ, people who’ve been working there for eight plus years, and they got answers for things like, “Oh yeah, five years ago, this one thing happened, and that’s why this is the case that it is,” and that’s something that keeps me really engaged and curious and it makes me excited to answer tickets and emails.

09:41 CR: Is it difficult when you first start? Because for me, I came in with a lot of experience as a cacher which, I think, was really helpful, but I have a lot of empathy for people that come into the company with any less experience than I had, because even I came in and it felt a little overwhelming because I was seeing questions come up that even I hadn’t thought of with several years of caching experience. So I think for… I’m interested to hear your all’s take on that.

10:09 Andrew: I think for me, I felt like I was going back to college. [chuckle] You know what? HR provides us with the Idiot’s Guide to Geocaching, it was just so funny. And so you’re instructed like, “Go, and then read through this, and then try to understand it.” And so I remember I was like highlighting things and taking notes, and then I was online doing all sorts of research to try to get caught up because it’s… Before I was working at Geocaching, I had done it, I understood it as a concept, just [10:38] __ had a very high level. And then, once things got… I got through the onboarding process, I said, “Wow, that’s… I really got a lot of catching up to do. There’s a lot of niche areas of this website, there’s a lot of niche aspects of the game, and I’m gonna have to understand them all because at some point I’m gonna have to talk from a point of expertise and that expertise needs to be backed up.” So it truly was like… I think for the first year, it was like college, it just felt like college.

[chuckle]

11:12 Emily: Yeah, they give you that Idiot’s Guide to Geocaching that says, “Please return to HR after onboarding.” [chuckle] But yeah, I did a lot of reading during my onboarding on our blog, on our website, yeah, a lot of reading of other people’s geocaching blogs, just try to get the different perspectives. And then the other thing that’s nice is we do have so much experience at this company, so, Chris, I know I have reached out to you before for help with tickets. [chuckle]

11:45 CR: Sure, yeah.

11:47 Emily: So it’s so great being able… Everyone is so helpful and so supportive at Geocaching, but you kinda learn who you can reach out to for certain things and who’s kind of an expert on certain things, so that I’ve learned so much just from you and other people with a lot of experience in the game.

12:07 CR: How many questions would you say the team answers on a typical day?

12:13 Andrew: On a typical day… I’ll answer this two parts. When… There’s like a geocaching off-season, and then there’s a geocaching season, so in our cue that’s kind of how we refer to it as. So pretty much once April happens or Easter, geocaching really takes off around the world, so we will get maybe 120 to maybe 180 emails a day average during the geocaching season. If there’s a bug or an issue, that could skyrocket to 300 to 400 emails, all being answered by a team of four and sometimes five people. If it’s the off-season, then we could get maybe 30 to… Upwards to 80 tickets per day. People are still geocaching around the world, just not in as high numbers.

13:03 CR: I think that people have a misconception about writing in the companies and they assume that it’s either almost a robotic way of response, like there’s auto-responses that happen, or there’s entire wings of people that are… And I think I always try to mention to people when they ask about HQ, or if I’m giving someone a tour of the office, I say, here it is, these are the folks and you all are reading and answering everything, it’s not… I mean sometimes it might seem like it’s a canned response because there are certain questions that I expect you get a lot, and so you maybe have a template for an answer, but somebody reads every one of these emails… Right.

13:46 Andrew: Every single one, we try to respond to everyone within 24 hours, and I think we usually average around between 10 or 12 to occur per ticket that comes in.

13:57 CR: Are there certain subjects or topics that you hear about more than others?

14:03 Emily: We have all of our logistical topics that come up a lot like payment questions, technical support. Those are huge.

14:14 Andrew: Yeah, yeah, a lot of… I think the highest volume of tickets are in more like the My Account, people want their home coordinates set or they want to know, How do I set up offline lists or instant notifications? We try to help them with that. Of course, like payments a huge one that we handle this one super, super important. I personally like dealing with really difficult, really difficult tickets that don’t necessarily have an immediate solution, like it takes some investigating, you have to maybe look at a couple of profiles, maybe consult with a reviewer, consult with your team, Chris, and then make a final call on something. Once you finally find a solution that works for those, that’s really satisfying.

15:06 CR: And you mentioned briefly earlier how your team interacts with other teams at HQ, and I think I would expect especially like the engineering team or the IT teams when you have a bug or something like that, and it must be really important to have really good relationships with folks around the company, and I think that’s one of the things that’s special about HQ, especially when we’re all actually at the office together in non-pandemic times, when there is this culture where everybody is intermingling and you have an opportunity to pretty quickly get an answer for something or at least know who the right person is, as opposed to if we were some massive conglomerate where I mean you have to go through a phone tree and try… Or an email tree and figure out who is the person that you need to talk to about a certain thing.

15:54 Emily: That’s what’s been so great. And especially like when I was the Guest Experience Coordinator, I got to touch a lot of different departments and get to chat with a lot of different people, and I’ve definitely been able to kind of leverage that into knowing like who can I ask about this issue and then just feel comfortable asking ’cause everyone’s so nice.

[chuckle]

16:17 CR: Let’s talk about social media a little bit, because that’s a huge part of what the CE team does.

16:23 Andrew: I think first and foremost, it’s to raise awareness about what’s happening, either news about the company, fun entertaining blogs coming from the marketing team. We may come up with fun entertaining blog ideas, but that’s just one part of our social media. I think the majority of our social media is now starting to go more towards community-generated content. If you go over to our Instagram, every single image that we use has been created by a geocacher at some point and in some cool, crazy location, and we may put our creative touch on by adding like the words that go along with it. But we provide attribution to the person who created the image so that they can get a little bit of exposure and acknowledgement for the image that they took. We’ve been sharing them all over our social media accounts and geocaching to me, it seems like it’s so community-focused, that part of the content needs to be from the community itself.

17:32 Andrew: One of my favorite content pieces is interviews. I love interviewing cache writers or other people within the community. So one thing I do appreciate about social media, and this isn’t coming from us necessarily, it’s actually coming from the top, is we’re not spending any money on social media. We have our social media content and it goes out and it’s not necessarily to say, “Hey, come join geocaching,” it’s, “Hey, here’s this thing, and here’s some more information about it.” We’re not necessarily trying to sell people on things on our social media, and we keep it really about the game.

18:13 Emily: Yeah, I really like how I get to interact in the comments when people comment on our Instagram posts or Twitter or Facebook, it’s really fun, it’s such a cool part of community engagement to get in there and be part of the conversation and sharing their excitement and answer their questions, and also to see the community helping each other out, especially on Facebook. It’s awesome when someone has a question and a community member just like jumps right in there with an answer. That’s just so cool to see. And I love that part of it. And then the best part about geocaching is that it’s our community who’s driving this game, who’s coming up with the content that drives the game. So the fact that we can highlight our community’s creativity on our Instagram, share it, Twitter, Facebook, and I get to see their reaction. That’s like the coolest part of the job.

19:13 CR: How do you guys go about finding these great stories or images or what have you? What… Is it just hashtags and things like that or are there other investigative techniques that you have for trying to find the stuff that you would like to amplify to the rest of the community?

19:31 Andrew: Emily, you have some creative techniques.

19:34 Emily: I do. So Instagram, I usually use hashtags. So I’ll do a search for certain hashtags and then just start scrolling through what comes up to see anything that’s really eye-catching or super interesting or creative. Another thing I’ve used is pictures off geocaching.com, when people actually attach a photo to their blog. So a lot of times what I’ll do is I’ll do a search for someone’s public list of like really cool geocaches that they’ve found or certain theme geocaches and I’ll just take a look at their public list. And I’ll… You know, sometimes people write really cool, helpful captions about what they liked about that geocache. And so, I found a lot of good content off of that. So I really enjoy that. And then, just meeting people too out in the community, ’cause you get to hear about like maybe the stuff that they’re creating, like a really cool blog or maybe they have a really cool Instagram page. And so, just having those conversations as well.

20:40 CR: One thing I really enjoy that you all do is at most of our company meetings, which happen monthly, you’ll come up with a community story to share with the rest of the company. Are there any that… You don’t have to remember specifics, but is there anything that comes to mind from those? Maybe something, a favorite story or a favorite topic that has come up that you’ve in turn shared with the rest of the lackeys during those monthly meetings that we have?

21:11 Andrew: Yeah. I can think of one and I’ll try to keep it vague, even though we highlighted it on the blog. But there was this one cacher that really stood out to me and he had one of those stories where you hear it, you read it, and then you just kinda have to sit back and appreciate it and reflect. So this individual is bound to a wheelchair and he loves geocaching and he caches… He’s found thousands of geocaches, but there was a particular kind of cache he’s never found and that is a tree cache, a T5 and there’s a limitation for him, but actually, he thought creatively, contacted another local cacher and they devised a plan to get him into the tree, safely, so that he could actually log the cache and he didn’t ever have to leave his wheelchair. And that’s just like a beautiful story of his ambition and the community of geocaching coming together for a common goal.

22:14 CR: Yeah. That’s awesome. And Emily, is there anything that comes to your mind?

22:18 Emily: Yeah. I know that we shared in our company meeting, the Italian geocacher community put together a really awesome video during the earlier days of the pandemic as a way for them to stay connected as a community when they couldn’t get outside and geocache. So it was cool to see those bonds with their community and how they’re staying in touch and staying connected to the game.

22:41 CR: Kind of getting into your own geocaching for each of you, are there… Andrew, I’ll start with you, are there memories that are special for you from your time in the community or your time out trying to find geocaches?

23:00 Andrew: Yeah. I think, for me, the way that I geocache is usually I’ll have an outing, I’ll be on vacation, and I’ll find a couple. But the thing that stood out to me the most was last summer. Last summer, I had the opportunity to go to the Lost in MV Mega in Northern Germany and my experience up there wasn’t too consolidated in actual geocaching. Of course, I found a few, because we were also doing mystery at the museum through all of Europe. But I had the opportunity to talk to so many German geocachers and I learned that the German geocaching community, they go around to all the big Megas and they just catch up with their geocaching friends. And so I felt this great sense of community and there was a lot of moments where I’d get a tap on my shoulder and I’d be shown something really cool or “Hey, I wanna introduce you to my friend who caches and they’ve been to New York,” ’cause I’m from New York and that’s always a big thing.

24:00 Andrew: And so, I really appreciated getting to know everyone at this event and it felt like I was making personal connections. I also got to ride an army tank. [chuckle] The event was hosted on a military base and one of the organizers, Christian, who I had been communicating with the most, he tapped me on the shoulder and said, “Hey, you wanna ride on this?” And I couldn’t say no. And the fact that geocaching brought me there, I feel very proud about having that opportunity and being able to be exposed to these people and for them to show me their area in Northern Germany.

24:35 Emily: It was similar for me in that my most… My favorite geocaching memory was early in the year, I got to go to Texas for the Texas Challenge Mega, which is awesome because I’m a native Texan. So it was awesome to meet Texas geocachers. So the challenge part was awesome, because I got to go around caching with the team and we really challenged ourselves. Like, I got into a tree to find a cache for the first time ever. So that was like just milestones in my caching career. But the best part was, in the afternoon, my dad actually came to the Mega as well. And a couple of local cachers were like, “Hey, do you guys wanna go geocaching with us?” And my dad was like, “Of course!” So the four of us got in a car and they took us around to some of the really cool caches in the area and we just had the best time. We had so much fun and we had just met 24 hours prior. [chuckle] It was great getting to talk to them, hear about why they got into geocaching. And then also, we all shared stories about how much geocaching has…

25:48 Emily: It sounds dramatic, but changed our lives and how it’s helped us through maybe some difficult times in our lives, having that to look forward to and that to do. So that was a huge moment for me just to have so much fun and then get to realize this is why we do what we do. This is why we’re engaging with the community. This is why we’re so passionate about developing connections in the community.

26:14 CR: Yeah. It’s… Listening to both of you tell those stories, it just reminds me of… It’s one of the great things about working at HQ, is you will almost inevitably hear each lackey have a story like that, about you’re in an event, you meet somebody in the community and before you know it, [chuckle] something happens that you never thought was going to happen when you got up that morning.

26:39 Emily: No. [laughter]

26:39 Andrew: Yeah. So true.

26:43 CR: I remember being in Germany a couple years ago and getting up thinking I was just gonna go find a couple caches. And before I knew it, I had been in Italy and Switzerland [laughter] and it wasn’t midnight yet. And that wasn’t what I thought was going to happen when I woke up that day. And hearing you guys tell those stories, it’s really neat.

27:09 Emily: Yeah. It’s so fun to look back on those memories and just look forward to, in the future, having more experiences like that. It really gives you the motivation to wanna get to know even more of our community and hear even more of those stories.

27:25 CR: Yeah. I would think that the CE team, because you get to be up close with all of these stories and getting to, maybe, interview people and write stories, that you would just be constantly getting new ideas for things that you might wanna try to do in the future for yourselves.

27:44 Andrew: Oh, you betcha. [chuckle] Emily, have you made any travel plans based off of stuff you found on geocaching or on the job?

27:55 Emily: Yeah. One of our co-workers, [27:56] __, he published a adventure lab up in Port Gamble, which is up near the Olympic Peninsula of Washington. And I’ve been in Washington five years, but I’ve never been to that part of Washington. So I found myself up in the general area visiting a friend. And I was like, “You know what? I think I’m gonna go to Port Gamble and do Jeff’s Adventure Lab.” So, I did. I went to Port Gamble. I walked around. It was like a 10-stage adventure lab. It was just a really peaceful, quiet day. I was, pretty much, the only person out and about. So, it was very socially distanced and they take you around and you got to learn so much cool history about this old town, old lumber town. And yeah, I had a great day and it got me to Port Gamble.

28:52 CR: Well, I don’t wanna keep you all from coming up with more community stories and answering those emails and those questions, so I’ll let you go. But for anybody that doesn’t know the handles or the places, we’ll make sure to put these on the podcast page, but could you just run through those real quick, Andrew?

29:10 Andrew: Yeah. If you search just geocaching on Facebook, we’ll pop up. You’ll see our official logo. The same thing on Instagram, we’re just geocaching. On Twitter, we are gogeocaching, @gogeocache.

29:27 CR: That was Andrew and Emily from the CE team at Geocaching HQ. Hope you enjoyed that conversation. If you have something that you would like to hear us talk about here on the podcast, please send us an email. The address is podcast@geocaching.com. That is podcast@geocaching.com. Always love to hear your suggestions and any feedback that you might have. Until then, for me and for Andrew and for Emily and for everybody at Geocaching HQ, happy caching.

Inside Geocaching HQ transcript (episode 39): Catching up with Bryan Roth

Link to podcast

00:15 Chris Ronan: Hello everybody, welcome to Inside Geocaching HQ. This is the podcast about the goings on at Geocaching HQ in Seattle. My name is Chris Ronan, my user name is Rock Chalk, and I am one of the 80 or so lackeys who works at HQ. And on this episode, I am checking in with one of my fellow lackeys, Bryan Roth. Bryan is the president and one of the co-founders of Geocaching HQ, and we had a chance to chat about what’s been happening at HQ during the pandemic. We talked about the new cache owner dashboard, and we chatted a little bit about the adventure lab app. So let’s get into it, me and Bryan, talking about all kinds of stuff. Here we go.

[music]

01:08 CR: Well, we will kick it off here then.

01:09 Bryan Roth: Welcome to the Geocaching podcast. Go ahead, you do it.

01:14 CR: No, you did it right there. We’re in.

01:16 BR: That was pretty lackadaisical. Here, wait. I’ll try a better one.

01:19 CR: Alright.

01:19 BR: Alright. Welcome to the Geocaching HQ podcast.

01:26 CR: I think we should just keep that actually, and I’ll just play that at the start of every…

01:32 BR: Right.

01:33 CR: Every podcast. [laughter]

01:35 BR: The people who know me will be like, “Oh, that’s cool that Bryan gets to do that little piece.” But I think you too you’ve got a good one also.

01:42 CR: Everybody knows you, Bryan. Everybody knows your voice and says, “I know that guy. And if I don’t, I wanna know that guy.”

01:51 BR: No. Oh, oh, Chris. [laughter] That’s pretty funny. I don’t think so, but anyway. I’ll take it.

01:58 CR: Well, it’s been… I guess we last talked in March here on the podcast, and so on one level, it feels like that wasn’t that long ago, but for me personally, it seems like forever ago. So just kind of checking back in since then. Just kind of for you personally and your family, how has everything been going for you guys?

02:20 BR: You know, I think we’re doing okay. We’ve been social distancing and staying home and staying safe, just like everybody else. Just trying to be responsible, wearing masks. I had to run out this morning and get some groceries and so it’s surprising that it’s almost become second nature to know that I have to have a mask with me pretty much to leave the house. And when we’re walking around the neighborhood, it’s not really a problem because the people that are walking, everybody knows they’ll go to the other side of the street or just give everybody kind of a wide berth or latitude, if we’re gonna use some geocaching terms. Give people some latitude.

03:05 BR: But yeah, I think where we’ve been pretty fortunate that nobody has it, and so we’re just trying to stay safe and do what we can, and it’s been a pretty significant life change for us as a family. Otherwise, on a personal level, things have been okay. I would like to be done with this, and I’d like to get to see friends and family and that’s just not easy to do. The sooner we can get through this as a society, the better.

03:36 CR: And for people that don’t know, there is a Geocaching mask available at Shop Geocaching.

03:40 BR: Yes, there is, and in fact, that was the mask that I was wearing this morning. I have two of them. Well, I have a Shop Geocaching mask or a geocaching mask from Shop Geocaching, and I have a Star Wars mask that was made by a person that I know. And it’s just lovely, and so I kind of trade off between the two.

04:03 CR: Yeah, I love the Geocaching one. It’s of course green and little geocaching logo and the word “Geocaching” on it. That’s what I’ve been wearing everywhere, so hopefully people are… Hopefully it’ll help spread the word a little bit about… [chuckle]

04:16 BR: Yeah, I mean, for all of you out there, find a mask that you like and just use it, and let’s try and get through this COVID thing as quickly as we all can.

04:27 CR: Yeah, for sure. In general, how do you feel like HQ and the lackeys at HQ have been handling the pandemic from a work standpoint?

04:39 BR: It has been interesting. I think the last time we spoke was probably maybe a week or so into the remote working… I don’t remember the exact date, but I wanna say this past Thursday… So today is Monday… This past Thursday was 18 weeks of working remotely for a company that has always been a positive kind of office culture where everybody shows up every day and we all work together and have meetings and eat in the Signal Cafe together. To go relatively… Well, literally… Overnight to 100% remote working has been challenging in a lot of ways, but in other ways, it’s allowed us to learn some things about just how resilient and flexible we are as individuals and as a company.

05:36 BR: So I would say as a company, we’ve done quite well. We’ve made the transition. I think everybody has understood what it is that we have to do. We still have to get the job done, and it’s just the environment has changed drastically. And so on an individual level, for some lackeys it’s been really challenging, and for others, it’s been a little bit easier. I guess I would point out some of the lackeys that have young children or multiple young children, that if there’s an absence of daycare or school, well, then you have parents or single parents trying to manage children while also managing their job, and that creates some stress and can be…

06:23 BR: Can be difficult. One of the things that we’ve said to the lack is… Really at the beginning of this and then kind of throughout this time, is we said, “We really wanna be able to look back on this time and feel like we, as a company, made the right decisions and kept the important things as priorities. And so the safety and health of the employees is of paramount importance, and the safety and health of the community members also. And so regrettably, the visitor center at Geocaching HQ will be closed for a while, and that’s just what we have to do, what we know we have to do. At some point we hope to be able to return to HQ in some form. It’s not going to be, “Hey, everybody, come back tomorrow and let’s fill the office with people.” It will probably be a phased approach, just like many of the governments are doing.

07:18 BR: I have to say that I’m really pleased with how well we have been able to weather this as a company. I think we’ve also been fortunate. So for those of you who… Out there in geocaching world who haven’t noticed, there’s quite a few people that have taken up geocaching as a way to get outside, stay active and social distance at the same time. And so with the new user growth, membership growth and activity in the game, we still have to keep doing what we can to keep things going. And what it’s meant for us financially is unlike restaurants and airlines and hotels, we haven’t really been negatively affected by COVID from a financial sense. And so we’re really fortunate that we haven’t had to make some of the really challenging decisions that other companies have had to make with regard to furloughing or laying off employees and things like that, and I… We don’t take it for granted and do feel very fortunate and our goal remains the same.

08:25 BR: We try and be responsible as individuals and as a company, and at the same time, we try and do our job and make sure that the website and the mobile apps are functioning, and we are continuing to push forward with the projects that we have for new features and functionality and new things that we wanna bring to the game and give to the global community. So that’s kind of how we’re doing.

08:52 CR: You alluded to it just a little bit there, about increase in sign-ups and things of that nature. Geocaching, like any activity, we’ve had to figure out how to do it safely and how you can keep playing during this whole thing. But in general, what have you seen as far as just geocaching activity, sign-ups are up, are people finding more caches? What is the… The statistics that you’ve been able to see, what does it say about how people are playing geocaching right now?

09:29 BR: Well, I think what we’ve seen, it’s been a little bit of a cycle, so as the world went into kind of a COVID quarantine, we saw moratoriums placed on cache placements. Caches were not being published and we didn’t want a lot of people rushing out and getting to specific areas at the same time, and really, we didn’t want a lack of social distancing. And I think that the community volunteer reviewers around the world looked at their regions and said, “Here’s what we need to do at this point for the safety of geocachers,” and I believe that was handled really well. There was a lot of people that were trying to go out and maybe find a lonely cache or two, or bringing hand sanitizer and lysol-ing the cash before they open it and when they close it, and doing things like that. We’ve seen an uptick in people playing with Adventure Labs, which is nice because there’s no containers involved except perhaps for bonus caches, but as things have moved like here in Washington State to phase two, we’ve seen activity start to pick up, cash publications have increased in different countries around the world that as they’ve made improvements in their status.

10:52 BR: It feels like we had a dip where things really did slow down because people were staying home because they had to comply with the law. And they weren’t even allowed to go out, and that was in certain countries, but as the regulations have eased, we are seeing people come back and more people playing the game. And so from a year over year perspective, we’re seeing more geocaching activity this year, than we saw last year. We are seeing more membership growth this year than we saw last year. And last year was a good year for activity and growth, and so to see an increase on that, it feels really positive. When we think about geocaching as an activity, we know that it’s good for people, we know that it’s good to get outside and have adventures and explore the world. And so for us to see more people doing this, and particularly seeing more people doing it as a way to keep themselves happy and sane and engaged during a time where maybe a lot of other outlets are really limited, it makes us feel really good about the work that we’re doing and trying to contribute to making people a little bit happier at a time when that might not be as easy to do it as it used to be pre-COVID.

12:16 CR: You have been involved with this company for so many years, one of the co-founders, but no matter how long you’ve been a leader of a company, nobody, I don’t think is educated in how to lead a company through a pandemic, and so this is absolutely a new experience. I’m just curious. From that standpoint, what are some of the things that you feel like you’ve come away with over these past few months or maybe things… I don’t know, things you wish you would have known before this happened, or things that you feel like you’ve learned that will be valuable in the years to come?

12:24 BR: It’s a great question. There’s really so many aspects of this that have presented new decision points and moments where we have felt like it is not a choice to not make a choice. You have to do something. And so really early on, we were hearing about things happening over in Kirkland. So near Seattle, the first nursing home… Seattle was kind of ground zero for COVID in the United States really early on because of that one nursing home.

13:31 BR: And so we were very, very well aware of what was happening. And I had been over in Bonn, Germany, for the Beethoven Mega, and I got back to the office. I flew back on March 1st, which was a Monday, and so Tuesday 2nd, I was in the office, and on Wednesday as a senior management team, we met and we had heard that… I believe it was Microsoft and Amazon… Were basically sending their employees home. And so we sat in a room and we said, “Okay, what do we do right now?” I’d been in the office for two days and we said, “Look, the responsible thing to do for the safety of our employees, safety of the lackeys, ourselves included, is hey, it’s Wednesday, let’s get an announcement out to the company. Starting tomorrow, everybody is working from home.” It is, I believe, the first time it was strongly recommended that everybody work from home, and then within a very short period of time, we got more guidance from the local government, and we made it mandatory that everybody work from home.

14:39 BR: What was interesting about that, and I alluded to it a little bit earlier, is that we were never a company where there was a lot of remote working. There were people who would do one day a week, and some people would do two days a week, but by and large… To give you some idea, in 19 and a half years, I worked remotely less than five days in 19 and a half years. Because being in the office was important, and that’s where a lot of the dialogue was taking place, and things like that. And had you asked me pre-COVID, “Hey, what do you think about testing out remote working? Let’s have the whole company work remotely for a month and see how it goes,” I would have said “You’re out of your mind. That’s absolutely crazy. I don’t know. It’s a big risk. Look at what could happen. Things could go wrong. We might not be able to communicate.” Like, there’s plenty of plenty of things to be fearful about in the absence of knowing, but here we were, here we are being forced to test the theory.

15:42 BR: And it wasn’t just a week or a month. Now, it’s been many weeks and our expectation is this is gonna go for quite a bit longer. One of the things that we’ve said to the lackeys is that nobody will be required to return to the office until at least January 4th of next year at the earliest, and so it may even go longer than that, but we didn’t feel it would be responsible to force somebody to come into the office when there is a substantial risk to their health. That doesn’t feel like something that a good company should be doing. So that was a lesson. That’s a decision point. There have been a variety of other things. What tools do we use for communication? How do we do collaborative projects together? How do we set timelines? What are we willing to accept in terms of a balance for employees who are having a harder time at home? And so one of the other decisions that we made was, essentially, if you are an employee and you are struggling for whatever reason with COVID, we are just asking that you find… And the phrase we used is ” comfortable balance.”

17:00 BR: We don’t want the lackeys to suffer during this time. And everybody’s kinda suffering in their own way, and everybody’s got different challenges, but it’s important for us to get through this as a team, as a company, and as a community. And so being a little bit flexible with ourselves as individuals and our team members is something that felt really important to us. And I guess one thing that I would say that I’ve been able to reflect upon is over the years, we get asked like, “Hey, look, this company is 16 years old, it’s 18 years old… Now, it’s 19-plus years old. How did you get to be this kind of company?” And we’re proud of a lot of the things that we’ve accomplished. We’re on Outside Magazine’s best place to work. We are helping millions of people around the world have a fun and exciting outdoor activity. There’s a lot of good things to say about what has been accomplished by the team here at Geocaching HQ with support from cash owners and community volunteer reviewers and moderators and translators. And it’s this full community effort that has created what it has created, but we never sat down and said, 20 years ago, “Hey, here’s a business plan for the kind of company that we’d like to create.” The truth is we had no idea what was over the horizon. We didn’t know what came next, and so.

18:29 BR: What we see today, I believe, is the result of 10,000 individual decisions that have been made with a good set of values, and compassion, and caring, and the type of things that I think we would all want from leadership in any form. And so bringing that to this company… Yes, some of those decisions that we’ve made have been bad decisions and we can’t get them all right, but by and large, we brought good values to it. Here’s where we are, and it’s an exciting place to be. And I think that when we look at where we are and how we’ve responded to COVID, it’s pretty much the same thing. I don’t know what tomorrow’s decision is gonna be. We don’t know what the next question on the horizon is going to be, but… And it’s not just me.

19:19 BR: It’s the board of directors, so it’s Jeremy, and Elias, who are thoughtfully considering this alongside… It’s the senior leadership team, and it’s the lackeys themselves who are coming up with ideas and the dialogue and suggestions for how we can do better or make a better decision or respond to a specific thing that we need to respond to. And so when you take a series of good values across the company and across the community, and then you take guidance of, “Hey, we wanna be a good company, we wanna do right by the community, we wanna do right by our employees, well, then the next decision that comes by, we’re gonna do our best. We’re gonna make a decision, and we’re gonna go forward, and if it’s not the right decision or if we need to adjust it, well then we’re gonna try and adjust it as quickly as possible.

20:09 BR: So what we have learned is we’ve learned how this company with almost zero notice goes from a non-remote working company to a fully remote working company. And I have to say, I’m proud of the team, I’m proud of the company, and I’m proud of the overall community for how people have responded and come together and the dialogue that we see on social media. People welcoming new people, helping out new geocachers, answering each other’s questions, that’s one of the main reasons why this is so cool is because I think that the geocaching community, particularly now, has demonstrated why it’s such a positive model for any type of community out there.

20:57 BR: I’ve said this a number of times before, but in a world where there are so many things that divide people, geocaching is one of those things where everybody is welcome and people come together as a community to raise the bar for everybody and make things better. And so as a company, as a geocacher, as one of the many leaders at HQ, I’m really… I’m excited about the future. I’m proud of how we’ve done so far. And I’m looking forward to getting to a… Whatever that new post-COVID normal is so that we can get back to kind of hugging our friends and shaking hands and really going to mega events and giga events and even regular geocaching events. I think of all the things, that’s probably what I miss the most is getting to see our friends in person and welcoming visitors to HQ. So this won’t last forever. Between now and whenever we can get back to it, everybody should be focused on staying safe, staying healthy, staying active, and look at the person next to you and if they need a little bit of help, maybe reach out, have a conversation or do something to help your neighbors.

22:17 CR: One thing I think we would have been shaking hands and high-fiving over if we were together was this new project that was released not long ago. The new cache owner dashboard. And if people haven’t seen it, you can find it on the website or go to the geocaching blog and read more about it. And it was a really big project and you spoke about collaboration, and I think it was a great example of a team of folks that kept pushing forward on that and getting it done, and the reviews, I think in general, have been really, really positive, what… Why did HQ feel that this cache owner dashboard project was an important thing to put these resources into?

23:00 BR: You know, there’s a lot of different ideas and different projects that either come from the community or come from the lackeys that really feel like things that we need to do. When we consider the game of geocaching, we know just how important it is to have quality geocaches that are well maintained, and to be fair, we haven’t put a lot of effort into cache owner tools in the past. There’s certainly some effort and there’s information there and there’s a number of systems and communication protocols where people can report a DNF or for a needs maintenance and things like that to ideally get cache owners to upload where their caches are or maintain their caches. In this case, and we’ve talked about this in the past, just the concept of keeping the game board fresh and accessible and positive for geocachers so that when a family with kids go out or an individual or a couple and they find the cache, having that be a positive experience is what leads to more positive experiences. Maybe they go become a cache owner. It leads to a better game of geocaching overall. And so when we looked at the list of priorities, we came to the conclusion that it was time for us to do something big for cache owners.

24:30 BR: As you said, this was a… It was a big project that was in the a cross-team collaboration. A lot of research and a lot of really thought and care that went into identifying things that cache owners would like to see on an effectively a dashboard that would give them the information that they want in a quick and easy way and set them up to action things that they need to action and get a good understanding and overview of the caches that they have out there. And so for a variety of reasons among those, the team set out and did a lot of research, worked with a lot of cache owners, worked with a lot of internal stakeholders, and yes, last week was the release, and I dare say that in all of the recent releases that I can remember, this one was received the most positively. And for us, when we do any type of project we wanna make the geocachers happy, we want to make the community happy. Sometimes we get it wrong, sometimes we get it right. Thankfully, it feels like more often we’re getting things right, which is exciting. But this one feels like a real win, and so if you are a cache owner or an aspiring cache owner, please do check it out.

25:47 BR: For a number of you who own multiple caches, I think you’re going to find it to be a really useful and valuable tool, and if you have suggestions, please send them along, ’cause we do wanna know what else we can do to focus on and how we can make it better for everybody.

26:05 CR: You touched on the Adventure Lab App briefly as something that a lot of folks were turning to when they didn’t, maybe, feel comfortable with physical caches, and more adventures are out there. It’s getting more and more use. I’m certainly seeing a lot more talk of it as there are more opportunities for people to play with the app and use it, and as a result, of course, as with any product, there are suggestions and ideas for how to make it better. How does HQ go about trying to take in all of the ideas and the suggestions that might come in for how to make the app better and just things that they’d like to see be a part of the app?

26:47 BR: Well, first of all, I can say that even internally, there’s a lot of ideas for how to make it better, it needs… It’s still an early stage product and project. And we have a number of ideas for things that we wanna add and adjustments that we wanna make. We have a full team that is focused on adventures full-time, and they are reviewing suggestions that come in from the community, they’re reviewing suggestions that come from internally. And then we kind of stack rank them and prioritize them and investigate them and say, “Well, what exactly does this mean? How much effort would it make to build it? Is this a good long-term strategy? Does this make sense to go build it?” Another thing that I would add is that a number of us, myself included, are engaged in some of the Facebook groups around adventures and we are listening and contributing, and when we hear suggestions that make sense we’ll bring those back to the company. Or when we see something that’s really cool, we will bring that back to the company and share it and say, “Look at what this group is doing with the Adventure Lab platform.”

28:03 BR: Look at this really cool adventure and wow it’s a… ” I think I mentioned this one before, but it’s one of my favorites, but in Turkey, there is a James Bond adventure where you can go to five different locations where different James Bond films were made, and… I’m a James Bond fan. I really like those movies and I would love to go to Turkey to see that… To visit that adventure. And so as I look through the directory of adventures that are being created and even the ones that are being shared on Facebook, I’m looking at these things, and like with really cool geocaches, I’m saying, “How do I get to do all the ones that I wanna do?” And right now with travel completely limited, it feels like that’s ways away. There are quite a few of them coming online in the Seattle area, which is really exciting. But there are Adventure Labs being created all over the world now. We are giving out a lot of credits, and the goal was to keep giving out credit.

29:09 BR: So what I can say about what’s coming next in terms of credit distribution is the first phase that we tested with, we created a list at some point last year, and we said, “If you want one of these and you meet these requirements, fill out a form.” And we took those forms and we started out by giving out a couple hundred credits. And we got someone out in Adventure Labs, and then we said, “Let’s give out more credits and more credits.” And we went through most of that list that we first got, and then after taking that list, we said, “Let’s try randomly distributing them to premium members who meet a set of qualifications.” So I believe you to have found at least two lab caches. You had to be on the promotional email lists for geocaching, so that we could email you and say, “Hey, we’ve given you a credit.”

30:03 BR: The next phase… And this is something that I’ve seen on Facebook, and I know others have seen it, is we see examples of people getting them and saying, “Oh, I didn’t even know I… I don’t know how I got it. I didn’t really… I don’t know what I’m gonna do with it. I may or may not want it.” And other people are saying, “Oh my goodness, I’ve been waiting for so long. How do I get one? I never seem to be chosen,” and it feels like it’s not an ideal result. It does allow us to see sort of what’s the response rate if we do random distribution. At some point in August, and I believe it’ll be towards the early end of August, we are going to put out another sign-up sheet. Similar requirements, again, you have to be a premium member, and that’s the premium members are the folks that are paying for the premium membership and they are… In doing so they are helping to support the teams that build these projects. And so of course, as we promised in 2002, or whatever, we are going to give premium members the earliest access to new features and functionality. So that’s why we are giving these credits to premium members. But if as a premium member, if you meet the other qualifications, you will fill out a form and we’re gonna take those forms and we will be giving out X number of credits per week.

31:20 BR: And if you fill out that form, and I don’t know how long we’re gonna leave it open for, but we’re gonna leave it open for a while, if you fill out that form, you will get an Adventure Lab builder credit. So that’s a way of saying, “Hey, if you’re out there and you wanna build an adventure lab, come fill out the form, you’ll get to do it.” And if you’re not a premium member, we would hope that maybe consider becoming a premium member. It’s $30 a year still, we have never raised the price in 18 or so years. We felt like it was a good value then. As we continued to add things to premium membership, hopefully that becomes more accessible and more enticing to people. Premium memberships are the primary way that Geocaching HQ makes money and allows us to pay for employees, pay for our office space which we’re not exactly getting to use as often right now, but really do the kind of work that we wanna do to support the company now and in the future.

32:15 BR: So for those of you premium members out there who wanna build an adventure, your chance is coming. I would encourage you to get out and find at least a few lab caches because that will be part of the requirements. I don’t know if there’s going to be any other requirements, but when the form goes live, we’ll make that perfectly clear. But the end goal is… Adventure Lab is a platform that allows people to create, share and play a different type of adventure and experience in the real world. We’re seeing some really nice adoption by geocachers. A lot of people are having fun with them, and people are creating some really, really cool experiences. Some with bonus caches, some without bonus caches. If you haven’t checked it out, the app is called Adventure Lab, and you can download it on iOS or the Android store.

33:05 CR: We’ve been talking about the Adventure Lab app now for a couple of years now, I’m wondering, has your… Or not just your, does the company’s vision for the Adventure Lab app evolve over time? And I guess one of the things I’m thinking about specifically is you and I have chatted before on the podcast about how much or how little it would be integrated with geocaching.com, or seeing adventures on the Geocaching app, things like that. Has the view of that evolved at all? Has it changed at all or is it pretty much as it has been?

33:44 BR: I think the view continues to remain the same. It’s really just a matter of us going in and doing the work to have the app and the ecosystem match with that view. So I can tell you, we have a lot of things in mind for what we wanna do with adventures, it just takes development time to build it and test it and release it in the right way. And so we have talked about having Adventure Lab caches on the Geocaching map. That is something that I still believe is going to happen, it should happen before the end of the year, I think maybe when we talked last I might have said August, but we’ve had other things come up, and so it might take a little bit longer. And that’s just the normal course of business. I wish we could do everything as quickly as we aspire to do it, but unfortunately, that’s not reality, and it’s just not practical.

34:41 BR: But in terms… For long-term with geocaching, we do see Adventure Lab as a tool-set that geocachers can use to extend the game of geocaching in different ways. We also see opportunities for other communities out there. So if there are people that are kayaking or mountain biking or they’re bird watching or they’re historians, and they see this platform as a way to create content to engage an audience, that’s something where, I think, we would love to have them come and use the platform and play with it. And we may find that maybe there’s somebody who is an expert at a different field that’s not related to geocaching, and you put the Adventure Lab tool-set in their hand and they go build this really cool experience related to the discipline that they’re familiar with. Well, all of a sudden as geocachers, we have access to this new type of experience that we wouldn’t have otherwise had before. So as with geocaching, it’s a platform for creating, sharing and playing outdoor experiences.

35:49 BR: And geocachers have done some incredible things over the years with core geocaching that has helped people to get outside and have super fun experiences. Well, likewise, as we put maybe a more robust tool-set in their hands that provides for multi-media and different kinds of triggers and things like that, well, then the opportunity to create more robust experiences is available and the beneficiaries of that, the people who will benefit are the community members, are the geocachers. So long-term, we think the platform continues to have a lot of promise. We are continuing to keep it integrated with core geocaching because it makes sense to do that. And I know we’re having a lot of fun with it, the players are having a lot of fun with it, the builders are having a lot of fun with it. Like with regular core geocaching, we wanna do more of it. So some of those… The other things we have in mind from for the vision are things that you will see in the not too distant future. We are excited to bring those to the community, and we’re excited to see what people do with them.

36:55 CR: Alright, well, we’ve covered a lot. Is there anything else you wanna get off your chest?

37:01 BR: I guess I would just say, for those of you who I’ve seen at Megas and gigas and at other events, or if you’ve come to visit us at HQ, from the bottom of my heart, we miss you. We miss seeing you in person, we miss getting out on the trail and playing with you. And those times will return at some point, hopefully sooner rather than later. And until then, we hope that you guys are doing your best to stay safe, stay healthy, stay active, and we’ll see you as soon as we possibly can.

[music]

37:36 CR: So there you have it, Bryan Roth, the president and co-founder of Geocaching HQ, talking about a variety of topics. If you have something you would like to hear us cover on the podcast, you can send us an email to podcast@geocaching.com. That is podcast@geocaching.com. We always love to hear your suggestions and your feedback. So until we talk to you again, for me and for Bryan and for everybody at Geocaching HQ, happy caching.

[music]

Inside Geocaching HQ transcript (episode 38): Memory Lane

[music]

00:13 Chris Ronan: Well, hello, there. This is Inside Geocaching HQ. This is our podcast about the stuff that is going on at Geocaching HQ in Seattle. My name is Chris Ronan. My username is Rock Chalk, and I am one of the 80 or so lackeys who work for Geocaching HQ. Thank you so much for checking out our podcast, hope you enjoy it. Today, we are going to be talking about the Memory Lane souvenir challenge that begins on June 1st. So I have found Brigitte from the marketing team. She and the marketing team are the ones who come up with these great ideas for souvenir challenges, and then work with a lot of people from throughout Geocaching HQ to make it all happen. So we’re going to check in with Brigitte and see how this promotion works. And yeah, that’s what we got this time. So here we go, me and Brigitte from the marketing team.

[music]

01:23 CR: Hi, Brigitte.

01:29 Brigitte Charest: Hi, Chris.

01:32 CR: How is it going? 

01:33 BC: It’s going well. How about you? 

01:35 CR: I’m okay. I was just saying we haven’t seen each other since this whole thing started. It’s been a couple of months now. What is it… We started working from home I think on March 5th in HQ.

01:45 BC: Yeah.

01:46 CR: And so, it’s been almost three months and we haven’t been in the same… Sometimes, at work, we do these virtual happy hours and virtual lunch rooms. And I know we’ve been in a couple of the all-company meetings together, but it’s hard when you’ve got 80 people in a Zoom call to see everybody.

02:05 BC: Yeah. Well, it’s been funny seeing everybody and how long their hair is getting and untamed and unkempt. But you seem to be a…

02:14 CR: Am I holding up? [chuckle]

02:15 BC: Yeah, you seem to be holding up pretty well.

02:18 CR: Not a whole lot of difference. I thought about if I would have been thinking about it when this whole thing first started about doing some sort of a big, thick beard or something, I could have done that, but I didn’t. And now, we’re three months into it and I’m like, “It would be silly to start it now. I’m just gonna keep going.”

02:36 BC: Well, you’ll never know how long this is gonna last. It might be a pretty long haul.

02:38 CR: That’s true, that’s true, that’s true. Well, we wanted to talk about the Memory Lane promotion that was just announced. Before we do that, it’s been a while since you have done the podcast, so maybe we can just start by refreshing people on what your title is and your day-to-day work at HQ.

03:00 CR: Sounds good. So my name is Brigitte, but my username is melton.moose. And I am a Senior Marketing Manager here at HQ, so I work with a few other people on the marketing team, but I specifically focus more on content and product marketing. So if you are a subscriber to our logbook newsletter or geocaching monthly, I help create, curate and send that newsletter. And I also work with our product teams to help communicate when there are new feature and product releases that come out.

03:37 BC: And the marketing team works on these occasional souvenir challenges and Memory Lane is this new one. When does the work for something like Memory Lane begin? When do you start trying to dream up what one of the souvenir challenges will look like? 

03:56 CR: Sure. So we actually have a shared Google Doc where we always are just adding ideas to them when we hear fun things in the community, or have a fun theme idea. But Memory Lane was a little bit different because it was gonna be celebrating and is celebrating our 20th year of geocaching. So we actually started thinking about this in early 2019, but the idea really started to come together and we started involving more people at HQ in the fall.

04:27 CR: And how many people are involved? And this is something that tends to span most of the company, doesn’t it? 

04:34 BC: Yeah, it’s definitely a labor of love across HQ. So, of course, marketing is involved, our product and engineering, our design and creative teams, shop teams, community. These challenges pretty much touch nearly every team in the company.

04:54 CR: So you’ve got this Google Doc, you’ve got ideas that you’re always looking at. When do you say, “Okay, Memory Lane. This is going to be Spring of 2020.” Was this last fall? Was it first of year? How far in advance exactly? 

05:17 BC: The idea for Memory Lane actually came up when we were brainstorming for Cache Carnival our spring campaign from 2019. But we thought it just fits so nicely with looking back at the past 20 years of geocaching that we kind of put it in our back pocket and revisited it in the fall after we had completed mystery at the museum and we’re ready to really start gearing up for the next souvenir challenge. And that’s when we then have a brainstorm with our creative teams and community teams to bring the idea to life and figure out more of the details of what it will look like.

05:58 CR: And of course, a big wrench was thrown into the whole process with this pandemic. I think this challenge was supposed to start around the 1st of April or the first week, wasn’t it, originally? 

06:10 BC: It was supposed to start in early April, but the world had other plans for us. So we actually had to move our start date for Memory Lane back two times, just because we wanted to be mindful of the situation going on worldwide and to make sure that we could present the challenge in a way that was gonna be safe and accessible to people wherever they were.

06:38 CR: And besides starting in a little bit later, it’s also been extended throughout the end of the year, correct? 

06:44 BC: Yes, that’s the other part where typically these challenges are time-based, so it adds a little bit of a sense of urgency, but that just didn’t feel like the right thing to be encouraging right now when restrictions are still in place. Some are easing, some are going back into stay-at-home orders. So, extending it through the end of the year, we felt, was the best way to still celebrate this geocaching milestone, but allow people to participate at their own pace.

07:13 CR: There’s a blog post about Memory Lane, you can read all about it there. But for folks that haven’t gotten a chance to take a look at that yet, or seen it in the log book email, what’s the overview of what Memory Lane is all about? 

07:27 BC: Sure. So Memory Lane, as I mentioned, celebrates these different milestones that happened in the past 20 years of geocaching. So, we created a really fun game board that you will move along as you complete the campaign that’s in the colors of the original geocaching logo. So, it’s a little bit of a throwback there. But the souvenir milestones are the first Geocache Hidden, the first Geocoin, first mega-event, the first time Geocaching hit one million geocaches, and of course 20 years of geocaching. So, Memory Lane is actually built off the infrastructure of the leader board, which you may be familiar from past campaigns, if you’ve been geocaching for a few years. So, you will earn points through different geocaching actions, which will move you along these different spots on the game board. So, you can earn points for finding geocaches, finding Adventure Lab caches, mystery, multi’s, and extra points for caches with higher favorite points.

08:34 CR: And what’s the point structure like? 

08:39 BC: So, the point structure is any find-it log is five points. A find-it on an Adventure Lab cache is also five, multi-cash is seven, a mystery is seven, and finding a geocache with 10 or more favorite points is 10 points. But in terms of the souvenirs, the first souvenir requires 10 points to achieve, the second is 50, third is 100, fourth is 150, and the final souvenir, that 20 years of geocaching is 200 points.

09:16 CR: Something that we’ve talked about each time that we’ve done something on the podcast about one of these souvenir challenges is the balance that your team tries to find in trying to create something that is accessible and that people can enjoy, hopefully, it also adds a little bit of a challenge, but how difficult it can be to create something that can be both accessible and challenging for the entire community. It’s pretty much almost impossible to do something like that.

09:45 BC: Yeah, it definitely becomes more challenging too when we extend the campaign to seven months long. So, some of our geocachers may look at this and be like, “What? This is so simple, this is so easy. I can finish this in a day,” which maybe they would not have said that if we had time boxed it to our four-week intention. So, this one is definitely unique and hopefully we can get some learning for it in the future, but as you mentioned, it is always a balance that we try and work to get a little closer to in every campaign.

10:19 CR: We were talking before we started recording here, and I was saying how much I enjoyed the Geocoin, the Memory Lane Geocoin. It’s got that game board look to it. And I’m gonna snatch one of those up, because it was so cool looking. What is the process like, just in general, of creating the artwork that goes along with these souvenir challenges like Memory Lane? 

10:41 BC: Sure. So the creative team, and Ainslie in particular, did a really great job with that coin. It’s just so fun and the colors are great. But I think what’s interesting is when we have one of these souvenir challenges that has merchandise that accompanies it, we actually start with the design of the Geocoin first, and that kind of sets the tone for the rest of the theme and all of the art assets that come to it. And that’s because the Geocoin has the longest time frame needed in order to get it produced and to get test samples of it back, so we can review and make sure the colors look right and you can still read everything. So, we start with the Geocoin and then build everything else off of that.

11:27 CR: In general, what kind of, when the marketing team does these souvenir challenges, I know you’re always looking for feedback and trying to see how the community enjoyed it, any ideas they have for the future, how do you guys kind of take in that information and try to apply it to future souvenir challenges that might be coming up? 

11:56 BC: Yeah. So, we get a ton of qualitative data every time we do these campaigns, and those come in through blog comments, and social comments, and emails, and whatnot. So, we try and see are people writing into our community engagement team with positive feedback or more critical feedback? Do they have a lot of questions about the campaign? And then we also send out a survey to a cohort of users after every campaign to ask them for that feedback. How did you find the challenge level? Was it just right, too challenging, too easy? How about the time frame? How far did you get? Did you have to travel really far to complete the campaign? And we try and compile all this data to make the next campaign even better.

12:43 CR: Outside of Memory Lane, you are responsible for a lot of blog writing. People will probably see your name quite a bit on HQ blogs. And one of the things that HQ has been trying to do is communicate during this whole COVID-19 situation, and you’ve been very involved in that. And with just marketing, in general, it’s been an interesting thing to experience from that standpoint. Maybe we could just talk a little bit about how HQ has tried to approach communications and trying to keep the community informed about what’s going on from our standpoint and how you can continue to enjoy geocaching while there are restrictions in place.

13:28 BC: Yeah. Well, Chris, I’m sure you’re familiar with this, having been an author in a few of the articles on that subject, but I think it’s definitely been tricky, because for many people, this is the time of year when geocaching is usually in full swing and people are out there, and they’re finding geocachers, and kind of getting geared up for, at least in the northern hemisphere, a summer season. But it’s important to know that such a large part of geocaching is the community that surrounds it. And so we really, really wanna define ways to keep this community strong, even in a way when we can’t physically go geocaching, and we have to either stay super local or can’t even go out at all. So, we’ve been trying to get really creative with our content to find ways to keep that spirit alive, whether it’s watching past gift film reels, or planning future adventures, finding lonely geocaches, or we have content sneak peek coming up around how to safely geocache in these times, like what other tools of the trade might you need in your geocaching tool kit right now that were not necessary this time last year or even last Fall. So, but we’re definitely trying to be mindful that in many places, people can go geocaching safely, but also other people are really having a hard time not being able to go right now. So, it’s a balance, but we’re trying to keep that positive spirit and sense of community with geocaching.

15:00 CR: Well, I know, I think we’ve talked in the past when you’ve been on the podcast about your own geocaching, and you tend to do some pretty significant hikes during the summer time here in the Northwest. Has that been able to start for you just yet? 

15:17 BC: Not just yet. A lot of the hikes that I enjoy are still snow-covered, which makes it a little more challenging to find geocaches, but I have really been enjoying the logs that I get on my geocaches. I feel like during this time, people have been writing longer logs about their experience, because geocaching’s almost like a treat to get to do right now. It’s something, at least in the Seattle area, you can do locally and safely as long as you’re social distancing properly. So, I’ve seen a lot of fun logs of people who found it as a fun escape with their family or they’re rediscovering geocaching after several years of not playing it. So, it’s been fun to see those.

16:00 CR: So, have you got a plan ready for how you’re gonna attack Memory Lane then? 

16:06 BC: I need too. I’ve been so focused on getting this out the door in a safe way that now I can finally transition into being a geocacher again.

[laughter]

16:16 CR: And of course, I’m sure the marketing team is already looking ahead to, if not just the next souvenir challenge, probably the next couple of souvenir challenges, right? 

[chuckle]

16:26 BC: We just might be. Mum’s the word.

16:30 CR: Oh God, I thought I could trick you into saying something about it.

16:34 BC: Nope, I knew this was coming.

16:37 CR: You knew it was… Yeah, I know. I probably gave it away. I said I was gonna go all Dateline on you and you probably prepared too much.

16:45 BC: That’s true.

16:46 CR: I’ll have to fly under the radar next time a little better.

[chuckle]

16:50 BC: Yeah, we definitely have some ideas brewing and I think that there’ll be more information soon enough, but we’ve got Memory Lane to focus on and keep us busy right now.

17:02 CR: And so, for people that wanna know more about Memory Lane or any other souvenir challenges, [chuckle] what’s the best way to stay in the loop about this stuff? 

17:11 BC: The best bet is definitely sign up for our newsletter. If you’re a premium member, you can sign up for our log book newsletter and you’ll learn about all these things first. And otherwise, you can take a look at our Geocaching blog and social channels.

17:28 CR: Alright. Well, Brigitte, thank you, and hopefully we’ll see each other sooner than three more months.

[laughter]

17:35 BC: Yeah, looking forward to that hair.

17:37 CR: Yeah, right? And I’m gonna go read more of that Memory Lane and start planning my plan of attack for this thing.

17:46 BC: Sounds good.

[music]

17:48 CR: So there you have it, all the details about the Memory Lane Souvenir Challenge on geocaching.com. Thanks to Brigitte for her time. If you wanna learn more about Memory Lane, just go to the Geocaching blog or go to the homepage at geocaching.com, and you can link off to more Memory Lane information from there. If you wanna see the Memory Lane Geocoin and the tag, and I think there’s a patch, some really fun looking stuff to buy, that’s on Shop Geocaching. So, you can check that out. So again, thanks to Brigitte. And if you have anything you want us to cover on the podcast, why don’t you send us an email? Podcast@geocaching.com is the address. For Brigitte, for myself, for all of the lackeys at Geocaching HQ, until next time, happy caching.